Automotive Field Marketing Leader (m/f/x)
Location
Stuttgart | Germany
Job description
Keysight’s ~14,000 employees create world-class solutions in wireless communications, 5G, automotive, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. The company’s technical solutions – and Keysight methods for creating them – help connect and secure the world.
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Your Responsibilities
- Active contribution to global planning and/or regional representative covering broader EMO
- Create and implement regional marketing programs and tailor global campaigns to local needs
- Design demand generation program and execution for the region
- Own program tactics end-to-end, from budgeting, planning, and execution, to reporting. Maximize lead generation, responses, funnel generation, and order conversion.
- Access local marketing needs and deploy relevant tactics to maximize returns. Tactics are not limited to emails, social awareness, tradeshows, seminars, webinars, third-party events, as well as Keysight partner events.
- Create/Modify content for regional campaign deployment
- Align with the regional sales team on priorities, focus, and growth areas, as well as develop customer success stories
- Partner with Marcom to ensure sales enablement
- Apply regional competitive intelligence and business intelligence into designed programs
- Responsible for monthly/quarterly dashboard reporting and mitigation plan
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Your Profile
- Bachelors or Masters Degree or University Degree or equivalent in Electronics Engineering or related field
- 5+ years of relevant experience with min 2 years in the automotive field
- Strong understanding of use cases and applications in automotive megatrends and their impact on their ecosystem. Understand the automotive market and customer’s buyer journey
- Fast learner with the ability to prioritize, multitask, and manage time effectively, while meeting campaign goals and deadlines.
- Experience in persuasive communication including messaging and value proposition creation, customer presentations, press relationships
- Proficient with data analytics and report, digital marketing as well as social media tools
- Planning and project management skills to develop solid marketing plans based on local business insights and field sales/internal business feedback
- Team player with professional interpersonal skills (in-person and virtually) to lead, influence, and work closely with cross-functional geographically dispersed teams
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Benefits
A place within an exciting and innovative company!
Keysight Technologies offers you a highly competitive package.
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How to apply!
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