Location
Hamilton, ON | Canada
Job description
Director of Marketing
Location: Hamilton
Posting Date: February 15, 2024
Job Order ID: 983935
Consultant:Paul Cannon
Industry: Marketing
Our partner in the SaaS space is seeking a Director of Marketing to join the leadership team. Reporting into the VP and working daily with the CEO & Director of Sales, you will not only help develop the strategic marketing objectives but also work tactically with the team to roll out the programs and initiatives created.
As the Director of Marketing you will focus over the customer/client journey and will drive feedback into the product group so that the organization delivers best-in-class products that meet customer needs and drive business growth. With the ultimate goal of retaining and engaging a robust existing client base through cross selling, marketing campaigns and client relationship maintenance.
Day To Day: - Manage Marketing assets: Website, social, tools, resources and more.
- Execute marketing projects: Current and future campaigns, internal projects and more.
- Market research: Conduct thorough market research, including customer analysis, competitive assessment, and industry trends. Gather insights to inform product decisions and prioritize features.
- Lead Generation: Build and execute a thorough lead gen program for the business. .
- Advance sales tools and collateral: Drive the design and creative on all customer/client facing pieces.
- Strategic leadership: Build our marketing calendar for the business and insure all stakeholders required deliver.
- Cross-functional collaboration: Work closely with sales, product, support, finance and other teams to ensure alignment and effective communication throughout the product lifecycle.
Requirements: - 2+ years of marketing leadership experience.
- 5+ years of experience in tactical marketing.
- Experience working with SaaS in a B2B/B2C environment.
- Possess strong analytical & problem-solving skills, with the ability to make data-driven decisions.
- Excellent communication and interpersonal skills; ability to collaborate effectively with cross-functional teams.
- CRM management skills with tools like HubSpot.
This position is an ideal opportunity for a Marketing Manager looking to make the next step in their career to Director level. If you are looking to make a tangible impact and positive career change in 2024 then please apply today!
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