Senior Manager, Education Marketing and Communications
Rosedale International Education
Location
Markham, ON | Canada
Job description
About the Company
Rosedale International Education – Committed to Transforming Education
Rosedale International Education Inc. (Toronto, Canada) delivers school learning solutions in K-12 transformative global education. Embracing innovation in academics and technology, Rosedale provides international schools a holistic education solution that includes transformative curriculum with teaching packages, integrated digital learning platform, and comprehensive quality assurance services. These offerings are designed to create life-changing learning outcomes to students around the world. Rosedale International Education operates Rosedale Global High School.
Rosedale Global High School
Rosedale Global High School provides technology enabled and transformative learning experiences to a new generation of learners. We partner with leading international secondary schools to expand access to world-renowned education that empowers students to design their future and realize their full potential as global citizens, all within the familiar setting of their local school’s classroom. Committed to our growing diverse network and community, we are proud to offer the Rosedale Global High School Programs to over 5000 students across 95 schools in 17 countries—and growing.
About the Role
Reporting to the CEO of Rosedale International Education, the Senior Manager of Education Marketing & Communication will work collaboratively with senior leaders to develop and implement the company’s strategic agenda. We are seeking a visionary and result-driven individual with a solid background in education marketing and communication to join our high-performing, dynamic team. This role aims to enhance overall Rosedale brand awareness and elevate our profile within the Canadian and global education community.
Key Accountabilities
Branding & PR
- Work closely with senior leadership to manage the value proposition and key messaging of Rosedale and its solutions, effectively communicating through diverse channels and formats.
- Ensure clear and consistent communication of the Rosedale brand identity across all marketing collaterals and platforms.
- Identify and implement impactful endorsement opportunities, highlighting events, educational content marketing and public relations initiatives to advocate Rosedale education innovation, thought leadership and best practices.
- Enhance Rosedale brand awareness through hosting Rosedale signature global events and participating in industry conferences, etc.
- Serve as a key advocate to represent Rosedale at various events, taking on roles such as presenter, host, or panel moderator.
B2B Academic Product and Service Marketing
- Develop and enhance a portfolio of professional multimedia marketing collaterals consisting of videos, viewbooks, info-packages etc. to promote Rosedale branding and its international school solutions, products, services, best practice, and success.
- Collaborate with the business development team to support region-specific marketing initiatives.
- Partner with other departments such as University Relations and Student Success Office to support stakeholder-specific marketing and communications.
Content Marketing and Social Media
- Develop and manage content marketing and social media release in alignment with Rosedale’s business agenda and growth strategies.
- Establish and implement educational content marketing calendar and plan, consisting of 3-4 quality pieces per month collaboratively developed with the Academic team for distribution across platforms.
- Improve SEO through content marketing, linkbacks, keywords and backend website tags.
- Build, manage, and analyze social media campaigns effectively, aiming for a high return on investment.
Integrated Communication
- Implement integrated communication strategies tailored to each stakeholder group within the Rosedale Global High School Network and other external stakeholder groups.
- Centrally manage all official communications, including public newsletter, GHS community communication, announcements, etc.
Team Management
- Provide leadership and direction to a team of 3 marketing professionals, ensuring alignment with the company’s strategic goals, accuracy and efficiency in work execution.
- Promote a culture of high performance and accountability, mentoring staff to collaborate effectively across functions.
- Manage all aspects of HR for the team, including workflow design, recruitment, performance review and evaluation. Anticipate and address human resource issues with effective problem-solving strategies.
Qualifications and Requirements
- Minimum 7 years of management experience in marketing, communications, and public relations in the education sector. Experiences with international education are preferred.
- Strong experience in branding, content marketing, new media, creative production, communications, and event planning in the education sector
- Creative marketer with a commitment to staying current with new methods, technologies, and tools.
- Proven track record of developing, implementing, and enhancing mature marketing practices with excellent project management and team leadership skills.
- Demonstrated history of exceeding performance targets and achieving measurable outcomes
- Great passion for education innovation and global transformation, with a solid understanding of trends, innovation, and practices in modern education
- Ability to collaborate with academic teams to summarize and elevate academic features and values.
- Strong leadership skills with the ability to drive integrated implementation across functions and regional offices.
- Established network and connections for educational branding, marketing, and event planning
- Exceptional written and verbal communication skills
- Ability to thrive in a fast-paced, entrepreneurial environment.
Work location policy: Hybrid. The candidate should be able and willing to commute to Rosedale’s HQ Office in Markham at least two days a week.
Compensation
Base salary $90,000-110,000 with performance bonus. Rosedale also provides an extended health benefits plan, vacation time, and opportunities for professional development.
How to Apply
Interested candidates are invited to submit their application package to [email protected] with the subject line: Senior Manager, Education Marketing & Communication.
Please include the following documents in your application package:
- A cover letter indicating the position applied for, career objectives, and how you are a good fit for the position.
- A resume detailing your qualifications and experience.
Requirements:
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