Location
Montréal, QC | Canada
Job description
Job Title: CRM Marketing Manager
Location: Montreal, Quebec H2Y 0C1, Canada
Duration: 10 Months
Schedule: Hybrid (3/5 days per week in office)
Description:
- Bringing life-changing medicines to millions of people, Client sits at the intersection of cutting-edge medical science and innovative digital technology.
- As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work.
- With a strong medicines pipeline, our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.
Responsibilities:
Your responsibilities include, but are not limited to:
- Develop & Implement Email Marketing Strategies:
- Develop and lead key CRM projects by managing timelines with cross-functional teams
- Devise and execute comprehensive email marketing strategies tailored to engage healthcare professionals effectively.
- Utilize CRM tools and platforms to segment HCPs based on various criteria, ensuring targeted and personalized email campaigns.
- Collaborate with cross-functional teams to align email marketing initiatives with overall brand and business objectives.
- Advise on copy & creative development of CRM channels, such as automated triggered messaging (not limited to email)
Manage CRM Systems & Data:
- Ensure compliance with data protection regulations and company policies in handling HCP data.
- Implement data-driven approaches to analyze and interpret HCP behavior, optimizing email campaigns for improved engagement and conversion rates.
- Oversee agency execution of campaigns to ensure excellence in delivery, performance & measurement.
- Drive acquisition through cross-functional collaboration (ex: media, events, etc.)
Optimize Email Campaign Performance:
- Conduct A/B testing and analyze key performance metrics to refine email campaigns continuously.
- Report on campaign performance providing ad hoc post mortems to improve and inform future email strategy decisions
- Implement improvements based on insights gained from data analysis to enhance overall email campaign performance.
What you’ll bring to the role:
- Bachelor’s Degree in Commerce or related field.
- 3+ years of digital experience with channels such as email and SMS.
- Good understanding of consumer behavior.
- Comfortable with data, including Google Analytics and CRM data.
- Strong analytical thinking to interpret data, identify trends, and make informed decisions to optimize digital CRM campaigns.
- Experience working with SFMC and/or Veeva an asset.
- Strong verbal and written communication skills to convey complex digital strategies and insights to both technical and non-technical stakeholders.
- Bilingual proficiency (French & English).
- Thrives under pressure in a fast-paced environment.
- Confident in engaging with stakeholders at various levels, including senior leadership.
- Experience in driving and influencing change across a complex environment, including senior stakeholders.
- Basic understanding of HTML, CSS, and/or AMPscript considered an asset.
Requirements:
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