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Location

Guelph, ON | Canada

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Job description

Scope for the position:

The Protocol Brand & Account Manager is responsible for developing and managing the Protocol Brand & increase Canadian sales to achieve or surpass targets.

Duties and Responsibilities:

Marketing (50% time allocation):

· Set and manage the achievement of strategic goals for the Protocol Brand

· Supervise and support Protocol Brand activities:

o Lead the creation and execution of the annual Marketing plan

o Lead end-to-end product launches including product selection, pricing and on-shelf execution

o Portfolio Management including pricing, discontinuation/sku rationalization

o Tradeshow planning for key events and attendance at priority shows

o Ability to create practitioner facing selling product tools (i.e. detailers)

Sales & Brand Growth (50% time allocation):

· Consistently achieve or surpass sales targets as defined by National Sales Manager

· Lead creation of annual sales plan for Protocol

· Develop channel strategy for Protocol (Health Care Practitioners, limited retail, pharmacy and specialty online)

· Actively sell in innovation to current customer base

· Actively seek new doors/expansion of distribution to achieve new business target as defined by National Sales Manager

· Achieve exceptional customer service with a response time of 24-48 hours

· Coordinate and execute the marketing plan & initiatives for the Protocol brand

· Develop and manage the Brand & Sales budget and associated activities

· Protocol brand sales/customer service and marketing support

· Be the Canadian Protocol expert – lead cross functional activities and ensure clear linkages with USA Protocol team and Canadian cross functional teams

· Ability to adapt & adopt USA sales pieces to create applicable Canadian versions

Required qualifications, education, experience, training, skills, background, and certifications:

• Bachelor’s Degree or Diploma in Marketing, Public Relations, or equivalent certification
• Understanding of the principles of marketing and promotions achieved through education or a minimum of 2 years work experience in sales/marketing/event coordination
• Ability to discuss technical formulations through a combination or work experience and/or education (nutrition, herbs, natural health courses)
• A basic understanding of Natural Products Industry
• Minimum 2 years experience as an Account Manager, Brand Manager or other direct selling/marketing role
• Familiar/experience with Health Canada NPN legislation
• Superior written and oral communication skills
• Ability to meet deadlines and balance multiple work assignments
• Product development skills are an asset
• Networking skills
• Proven project management & time management skills
• Proficiency in developing sales reports, analysis and delivering actionable insights
• Team player and a proven track record of collaboration to drive exceptional results
• MS Office applications: exceptional use of Excel and PowerPoint
• Experience with Salesforce an asset
• Flexibility to embrace change in an evolving environment as needed
• Valid driver’s license and vehicle

Requirements:

• Work Permit

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Job tags

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Salary