Marketing Campaign Manager
Location
Toronto, ON | Canada
Job description
About The Role:
Hansen’s marketing team is growing and hiring a Campaign/Program Manager to lead the execution of global and regional-based marketing campaigns and be responsible for planning, executing, and optimizing integrated B2B marketing campaigns to drive brand awareness, lead generation, customer acquisition, and expansion.
Location: Toronto, Canada (Hybrid) or Remote Based, Ontario Province
About You :
- You are a proven campaign marketing professional with experience working as campaign/program manager within a B2B technology environment and bring a knowledge or exposure to the telecom or energy and utilities industries.
- You bring 5+ years of marketing experience has been focused on working in program execution or related campaign marketing activities
- You have a Bachelor’s degree in business, marketing, or other relevant fields or have an equivalent amount of professional experience.
- You are a highly enthusiastic individual with strong program & project management skills who has an attention to detail
- Your excellent communications and writing skills are backed up with a proficiency in MS Office, WordPress or other Content Management Software
- You are comfortable working in technology and have experience working with the following applications: Marketing Automation Systems (Marketo), CRM (Dynamics), Google Analytics, monday.com, Zoominfo, SEMRush
Key Responsibilities:
This position will include Program/Campaign Strategy and Planning, Campaign and Program Management, Content creation and management, Data analysis and management. It may include but not limited to the following:
- You design and execute programs and campaigns to drive prospect engagement, convert leads into pipeline and maintain strong customer relationships and work closely with the extended marketing team and sales organization to identify campaign goals, KPIs, value messaging and relevant tactics to achieve objectives.
- You will project manage campaign plans and marketing resources using marketing project management tool (eg: monday.com), set up and execute programs in a marketing automation system (Adobe/Marketo) and develop and execute lead nurturing and retargeting programs to progress prospects through the marketing funnel.
- You plan and execute programs focused on product adoption through cross-sell activity with high attention to detail and assume full accountability for the success of programs while also communicating campaign goals, progress, and results effectively to internal stakeholders.
- You will help develop the buyers’ journey asset maps to identify gaps in content and work with product marketing to develop content to fill those gaps by coordinating with creative and content resources to create compelling messaging and campaign content and other creative assets. Work with external resources and agencies as required to develop program content.
- You monitor, analyze and amend program activity as needed to maximize the effectiveness of the programs to focus on optimizing campaigns based on A/B testing and performance insights that will include evaluating, measuring, and reporting on all marketing program metrics on a monthly and quarterly basis.
- You will take strong ownership for target customer data and contributing to the long-term integrity of the database.
Benefits and Perks
Join us for a rewarding career with competitive compensation, leave entitlements, health coverage, and financial security. Enjoy work-life balance, growth, and recognition for your exceptional performance. Our team will unveil the intricacies of our benefits package during the selection process.
Company Overview
Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With 600+ customers in 80+ countries, we foster collaboration across 36 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.
Contact Us
If you possess the desired skills and enthusiasm, please connect to us by “Apply Now” via the link or visit our career page.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status .
Visit our website at hansencx.com for more information.
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