Location
Toronto, ON | Canada
Job description
Magnet is helping our client, a Global leader in the Consumer Product space, look for a Brand Manager to join their team and lead a strategic business for the organization.
This individual will be responsible for the delivery of the annual financial marketplace targets through leading and assisting in the development of the annual operating plan. The Brand Manager will also work closely with various Business Units to bring to market new product launches within the Canadian marketplace. This opportunity is located on the East side of Toronto and has a Hybrid Working environment (3 days per week in office).
Responsibilities
- Identification of strategic new product, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective
- Liaise with Strategic Business Unit to ensure alignment with the U.S. key launch strategy for specified product category
- Distribution Analysis: Identify, understand, and develop product mix consistent with appropriate retailer and respective target consumer requirements. rage category, consumer & product insights to develop marketing communications objectives, positioning, and key messages for new product launches
- Partner with communication team on needs for product seeding, content and integrated communication activation plan to drive brand awareness and conversion
- Establish partnerships with target influencer community and co-branded partnerships to drive brand awareness with key consumer target groups
- Manage and ensure execution of all product launch related components, including packaging, POP, and merchandising
- Identify, understand, and develop product mix consistent with appropriate retailer and respective target consumer requirements
- Gain understanding and provide strategic analysis on competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives
- Develop line reviews and business presentations for key stakeholder meetings, including: Retail Partners, Commercial team etc.
- Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions, and new launches
- Plan, develop and implement sales promotions activities in collaboration with retail partners, sales department, and agencies
- Spearhead communication on marketing activations to sales and trade partners
- Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives
- Manage the day to day business processes to ensure effective and efficient business management to deliver budget commitment
Qualifications
- Degree in Business Administration (Marketing) with 7+ years’ experience in field of product management
- Effective knowledge of P&L management, Strong analytical skills
- Ability to implement Omni-channel go-to-market strategies with specific knowledge on digital path
- Ability to develop complex strategies as well as lead the implementation plans
- Strong interpersonal and communication skills – must be able to drive collaboration across functions
- Demonstrated ability to influence and lead marketing action plans to trade as well as sales department
- Highly developed presentation skills
- Time management and organizational skills. Ability to work in a high-pressure environment with tight deadlines
Requirements:
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