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Location

Remote | Canada

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Job description

As an Email Marketing Specialist at PVcase, you will spearhead our marketing efforts across various international markets. Your role involves developing and executing Email Marketing campaigns that resonate with global audiences, while also tailoring approaches to meet the unique needs together with the rest of our marketing team.

• Engage in cross-functional collaboration with content marketing teams and/or external agencies to craft targeted, personalized assets that effectively captivate and persuade target accounts, guiding them seamlessly through the sales funnel.
• Oversee the collection, updating, and maintenance of the contact database, ensuring precision and comprehensiveness.
• Collaborate with sales account teams to support our Account-Based Marketing (ABM) strategies and priorities for selected accounts (One to One and One to Few).
• Develop detailed profiles of contacts based on diverse criteria, including preferences, behavior, and interactions with marketing messages.
• Evaluate the effectiveness of marketing automation campaigns by evaluating contact engagement, conversions, and other key metrics.
• Generate periodic reports on contact activities, campaign efficacy, and other pertinent data, providing insights into the performance of marketing automation strategies.
• Analyze existing marketing automation campaigns to identify opportunities for enhancement and optimization of overall performance.
• Establish, update, and manage specific databases, conducting in-depth analysis of data related to participants, invitees, and other essential information for event organization.
• Provide support to the broader marketing team in executing German-specific marketing initiatives, including creating German-language content, webinars, customer stories, and targeted campaigns.

• Fluency in German and English is mandatory. Additional language skills are a plus.
• A minimum of 1 year of experience in email marketing, with experience in managing marketing activities in the German market. Previous experience in Account-Based Marketing (ABM) will also be valued.
• Understanding of cultural nuances in marketing communications, especially in the German context.
• Knowledge in digital marketing tools and analytics, with the ability to adapt strategies based on data-driven insights. Knowledge of HubSpot is a strong plus.

About Us

PVcase and Anderson Optimization united in our mission, are focused on building advanced solar design and site selection solutions while fighting climate change through software. Our state-of-the-art tools, embracing the latest in technology, provide our customers with convenient features that significantly improve project speed, precision, and ROI.

After PVcase’s acquisition of Anderson Optimization in 2023, we jointly stand as a global solar technology company, boasting a diverse and talented workforce of over 250+ professionals who serve customers in more than 70 countries. Following our Series B funding success, which saw us secure $100 million in funding, we are proud to have reached a remarkable total investment sum of over $123 million. This significant financial backing solidifies our leadership and vision in the industry.

Our commitment, however, goes beyond technology. We believe in nurturing the growth and well-being of our employees, recognizing that health and happiness are crucial to the prosperity of our company.

Get Ready To Enjoy

• Employee Stock Option Plan (ESOP), owning a piece of the solar energy revolution.

• Flex benefit package, customizing perks to match your unique style.

• Flexible work hours, harmonizing your personal and professional life.

• Enjoy remote flexibility or join the vibrant offices in Kaunas, Vilnius, and Barcelona coworking space.

• Full training and onboarding program for a seamless start.

• Participation in international training - we will expand your horizons!

• Exclusive work only with international markets.

• Considerable & steadily increasing salary, recognizing and rewarding your dedication.

• Frequent in-office and after-hours activities with fun and vibrant team members.

• Internal transparency with company results and salary system, promoting a culture of trust and collaboration.

• Additional paid vacation days, including birthdays and other occasions.

• Environment, where your furry companions are welcomed with open arms.

Salary Range: Starting from 30,000 gross/yearly. The final offer will depend on experience, competencies, and expectations.

Join our team with the option for remote work, while we focus on building our presence in Vilnius, Kaunas, Berlin, Madrid, Barcelona, and London. We're excited to welcome candidates from these cities to join our dynamic team!

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Job tags

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Salary