Location
Vancouver, BC | Canada
Job description
Dusk Wave Arts is a comics studio and game development company founded by people who love stories. We seek to tell compelling narratives, impart philosophical insights, and deliver meaningful experiences through the games and comics we produce.
Overview :
We are looking for a Marketing Team Manager who is eager to join and work with a strong and dynamic team in the world of comic creation and game development. The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. You will also be using your passion for great products to regularly suggest and drive positive improvements to our comics and games, in terms of user acceptance, branding, and community engagement.
This is intended as a remote position. You will be collaborating with a multicultural studio working on two separate time zones. Please include a link to your portfolio in your resume or CV.
Responsibilities :
- Define and execute the marketing and communication activities for comics and video games according to our marketing plan.
- Manages the overall operations of the marketing department with a focus on comics and video games, accountable for everything the unit does, and reports.
- Coordinates with cross-department production teams and reports directly to the Studio Director.
- Monitors and enforces marketing mechanisms specific to comics and video game campaigns.
- Monitors campaign progress for comics and video games, decides on actions and pivots depending on present data (at times to be coordinated with producers and the Studio Director).
- Coordinates with Community and Content Creation personnel for high-level content requests and deployment related to comics and video games, as well as branding protocols and adherence.
- Facilitates marketing meetings related to video games and comics strategies.
- Coordinates with data analysts to monitor and evaluate overall marketing performance and progress of marketing activities and regularly report performance metrics, insights, and analysis.
Qualifications:
- Bachelor's degree or equivalent experience
- 5+ years' experience in marketing
- Passion for entertainment mediums and deep knowledge of the gaming industry
- Consummate comics and game professional; Passion for the latest consumer marketing trends, insight, research, and technologies
- Understanding of online / social advertising and related metrics (CPI, CPA, CPM, LTV, D3/7/30 etc.)
- Familiar with defining consumer segments and crafting targeted marketing campaigns toward those segments
- A strong foundational understanding of both consumer research and business analytics
- Able to effectively manage and complete multiple priorities and projects simultaneously
- Strong verbal, written, and organizational skills
Benefits :
- Four-day work week setup
- Remote (from home) work
- Opportunities for industry event attendance
- Professional development in the entertainment media sector
Dusk Wave Arts is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage candidates of all backgrounds to apply.
Requirements:
Job tags
Salary
