Location
Laval, QC | Canada
Job description
Key responsibilities and deliverables:
Work closely with the Sales team and wider TECHNIA technical teams to create manage and optimise marketing campaigns within defined industries including Life Sciences Transport and Aerospace.
Work with the Sales team to develop ABM campaigns with the aim of expanding our reach into key customers utilising a variety of channels including LinkedIn email automation and virtual events/webinars.
Work with the Marketing Manager and external agencies to support SEO SEM and PPC strategies for each defined business area.
Support with the relationship and management of external marketing agencies.
Work closely with our software vendor Dassault Syst mes on comarketing activity including ensuring all reporting is in place.
Conduct and suggest ways to acquire industry and market analysis to identify new target markets or prospects.
Work with our Global marketing team where necessary to ensure alignment across the TECHNIA brand Global campaigns and events and Global PR.
Keep all marketing collateral up to date with regards to branding and accuracy of content including webpages and offline collateral.
Support the Global Marketing team with the execution of annual global virtual and hybrid events.
General responsibilities:
Any other tasks that are reasonably assigned to you by your line manager including development activities which are within your capability and grade
Follow all company procedures and policies
Requirements
Behaviors:
- Continuous learning and improvement
- Demonstrate principles of teamwork
- Personal accountability and commitment
- Go Explore
- Work Together
- Build Trust
- Keep Learning
Education qualifications:
- University or college degree in marketing or related field
- 4 years of marketingrelated experience
Skills knowlegde and abilities:
- Excellent project management skills ability to prioritise and organise workloads independently.
- Happy to take initiative and develop own ideas when required.
- Proven experience within a B2B marketing environment with a focus on lead generation.
- Experience using marketing automation (ideally HubSpot or Zoho Marketing Automation) and content to create multichannel campaigns to drive traffic lead generation and conversions.
- Experience using CMS (ideally WordPress) CRM (ideally Salesforce or Zoho CRM) and analytical tools such as Google Analytics.
- Experience in utilising social media channels for brand awareness and lead generation.
- Understanding of the engineering processes of both companies is an asset
- Understanding of the Dassault Syst mes product offer an asset
- Proficient in MS Office and Adobe Creative Suite an asset
- Knowledge of Zoho Marketing tools and Hubspot an asset
- Able to travel Canada and USA
Personal attributes:
- Bilingual Qu becois French & English
- Excellent communication and presentation skills in both French & English
- Excellent learning skills
- Organization and leadership skills
- Resourceful autonomous and selfmotivated
Benefits
- Flexible Schedule Associate to the office in Laval QC Hybrid Office/Work from home
- Occasional travel in Canada and USA
- Insurance plan including dental and medical
- Additional week of vacation between Christmas and New Year
Behaviors: Continuous learning and improvement Demonstrate principles of teamwork Personal accountability and commitment Go Explore Work Together Build Trust Keep Learning Skills, knowlegde and abilities: Excellent project management skills, ability to prioritise and organise workloads independently. Happy to take initiative and develop own ideas when required. Proven experience within a B2B marketing environment with a focus on lead generation. Experience using marketing automation (ideally HubSpot or Zoho Marketing Automation) and content to create multi-channel campaigns to drive traffic, lead generation and conversions. Experience using CMS (ideally WordPress), CRM (ideally Salesforce or Zoho CRM) and analytical tools such as Google Analytics. Experience in utilising social media channels for brand awareness and lead generation. Understanding of the engineering processes of both companies is an asset Understanding of the Dassault Syst mes product offer an asset Proficient in MS Office and Adobe Creative Suite an asset Knowledge of Zoho Marketing tools and Hubspot an asset Able to travel Canada and USA Personal attributes: Bilingual, Qu becois French & English Excellent communication and presentation skills in both French & English Excellent learning skills Organization and leadership skills Resourceful, autonomous and self-motivated
Job tags
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