BCIT
Location
Burnaby, BC | Canada
Job description
BCIT’s Marketing & Communications department is seeking two (2) regular, full-time (1.0 FTE) Marketing and Digital Specialist . Reporting to the Marketing Manager, this position is key to the realization of brand and communications goals set forth in BCIT’s Strategic Plan. This includes the development and execution of leading-edge digital marketing strategies; analyzing and transforming data into optimizations that drive student recruitment and form the basis of strategic marketing plans and decisions across the institute. Drives solutions for data capture, customer journey mapping, and content strategy, providing marketing expertise to BCIT’s CRM implementation.
The work of this position impacts the Institute brand and reputation, student recruitment and retention, industry outreach, revenue generation, and operational processes. The Digital Specialist is a key contributor to the Institute’s crisis communications plan and implementation. The Specialist works closely with a varied customer portfolio in the BCIT community (including Schools, Student Services, and Administrative areas) in relation to the development and execution of highly targeted and innovative marketing communications plans, the pursuit of recruitment targets, and leveraging CRM and data to create customized digital solutions. The Specialist will develop and execute on integrated marketing plans and products that include any combination of advertising, collateral, event coordination, communications and media releases, digital and social media, referral programs and customized lists, U/X, and other tactics. Responsible for their assigned portfolio, the Specialist implements stellar account and project management practices for a diverse range of clients and detailed projects, providing recommendations and solutions, driving projects from start to finish, building positive and collaborative relationships as the key liaison between Marketing and Communications (Marcom) and BCIT’s various schools and departments. To express interest in this opportunity, please apply via our recruitment partner, Smart, Savvy + Associates at:Job tags
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