Media and Public Relations Lead

Location

Winnipeg, MB | Canada

Job description

As the Media and Public Relations Lead, you will manage the Corporation’s public image by building and maintaining strategic relationships with media and stakeholders and ensuring clear and effective communication with the public.

You will manage proactive and reactive media relations while planning, organizing and implementing activities to generate positive earned media support of corporate objectives. On an ongoing basis, you will maintain good working relationships with media, actively providing positive and informed context for interactions with the Corporation while mitigating negative coverage across traditional and online media outlets.

• Prepare and distribute corporate media content, including news releases, public statements, website copy and FAQs.
• Develop proactive relationships with Manitoba media and effectively represent MPI’s position as a provincial Crown corporation.
• Develop and execute public relations strategies, including objectives, tactics and measurements. Lead all corporate, media and public relations events.
• Develop and execute a media monitoring and evaluation framework to measure tone, type, quantity and quality of coverage quickly and effectively.
• Maintain an understanding of industry trends and makes appropriate recommendations.
• Speak on behalf of the Corporation in media interviews, press conferences and presentations; and/or prepare corporate representatives for interviews. Accurately represent the corporate position using approved messages.
• Coordinate timely responses to media inquiries. Conduct research and analysis of each issue, determine the most appropriate method and person to respond on behalf of the corporation, and prepare persuasive messages that are consistent with corporate positioning and priorities.
• Develop and deliver outward-facing communications to address moderately complex and often highly sensitive business issues.

• Diploma or Degree in communications, journalism, public relations or a related discipline.
• Seven years of experience leading complex journalism, public relations and communication projects that include proactive and reactive media management.
• Direct experience in successfully overseeing a media relations function.
• Direct experience in a high-performance media relations role is a strong asset.
• Direct experience as a reporter is an asset.

Health benefits

We offer a comprehensive health benefits program that includes:

• flexible health, dental and vision plans
• health spending account
• travel health coverage
• other extended health benefits such as ambulance, massage and physiotherapy

Financial security

In an effort to support financial security, we offer:

• registered pension plan
• group, dependent, and optional life insurance coverage
• critical illness insurance
• sick leave to cover short-term disability
• long-term disability

Wellness

We offer programs that focus on how to better achieve a balance between work and personal commitments, as well as maintain a healthy workplace culture. This includes:

• vacation entitlement
• hybrid work arrangement
• maternity, parental and adoptive leaves
• bereavement and family responsibility leaves
• employee and family assistance program
• mental-health programming
• lunch-and-learn offerings
• discounted gym memberships and wellness account

Diversity and inclusion

Manitoba Public Insurance believes that diversity and inclusion strengthens us. We consider ourselves to be a barrier-free organization where individual values, beliefs and practices are respected and appreciated for the diversity they bring to our work life.

Employee recognition

It’s important to recognize our employees for their contributions. Not only do we recognize employees as they achieve milestone years in their careers, we also have several outlets for leaders and peers to reward each other for work well done.

Professional development

We want our employees to grow, which is why we offer support in keeping their skills up-to-date. We offer in-house training, professional development and an educational assistance program.

Safety and health

In an effort to encourage a safe and healthy work environment, we offer various safety, health and workplace policies and programs along with technical expertise and assistance to support employee activities in safety and health.

Job tags

Salary