Develop products, channels, pricing, and promotional plans and actions needed to achieve annual sales and profit targets.
Ensure packaging, advertising, PR, training, and POS are aligned with the pillars of the Brand.
Create excitement and momentum within cross-functional teams to complete key initiatives as planned and on time.
Define differentiated and actionable consumer segments for each business and ensure strategies address each segment targeted.
Manage product sales and profit performance.
Understand drivers of any gaps in sales/profit performance and quickly develop action plans to close any gaps.
Collaborate with Operations, Finance, and Sales to launch new products and optimize go-to-market strategies of existing products.
Lead creative asset development to motivate the target audience to “take action”. Develop marketing communication materials, hand in hand with the Graphic Design team that are not only consumer-facing but available to our internal teams for training.
Collaborate with Consumer Insights to drive market segment analysis and identify emerging market segments.
Solicit feedback from consumers, retailers, and suppliers to improve existing products and launch new ones.
Understand market trends through shopping the market, competitive deep dives, and networking.
Become the category expert within the Brand and share those insights with Sales teams.
Requirements
BS/BA Degree in Marketing, Business, Communications, or a related field required.
A minimum of 4-6 years of classical brand marketing experience is required, ideally from the consumer durable industry and in managing premium brand(s).
Excellent organizational, time management and communication (written and verbal) skills.
Excellent computer skills with proficiency in Microsoft suite of products including Excel and PowerPoint.
Required Skills
Strong Brand Management experience.
Hands-on Project Management experience.
Strong digital and social media background.
Ability to use Adobe Suite.
Entrepreneurial with the ability to think and act creatively and strategically.
Results-oriented with a “roll-up-the-sleeves attitude” and proven ability to execute.
Proven analytical and written communication skills with the ability to create compelling and clear communications.
Knowledge of financial statements and ability to quickly identify/evaluate financial trends for opportunity assessment.
Work successfully in a complex environment.
Highly collaborative; great facilitator; leads by example.
Broad understanding of program management concepts and tools, including technical, innovation process, product management, financial, and operations functions.
Previous experience working with emerging channels such as Amazon and Wayfair.
You are a team-oriented, self-starter who thrives on attention to detail.
You are a comfortable communicator through a variety of methods, always professional, courteous and timely.
You are efficient with your time and processes.
You are detail-oriented and accurate with your information and work.
You are comfortable and can easily navigate an organization’s informal and formal networks.
