SNS Health
Location
Brampton, ON | Canada
Job description
Senior Marketing Manager - Health & Wellness E-commerce
About us:
SNS Health is a global e-commerce retailer with presence in 12+ countries. Our company specializes in Health and personal care, Wellness, Grocery, and Hardlines product categories. We are a global team of 60+ and growing fast.
As a Senior Marketing Manager, you will play a crucial role in driving our marketing strategy forward, enhancing brand visibility, and maximizing customer engagement.
Position Overview:
We are seeking an experienced Senior Marketing Manager to lead our marketing efforts within the health and wellness sector. The ideal candidate will possess a strong background in digital marketing, e-commerce strategies, and a deep understanding of consumer behavior in the health and wellness industry. The Senior Marketing Manager will be responsible for developing and executing comprehensive marketing campaigns, driving customer acquisition, and optimizing conversion rates to achieve business objectives.
Responsibilities:
1. Strategic Planning: Develop and execute strategic marketing plans to drive brand awareness, customer acquisition, and sales growth within the health and wellness segment.
2. Market Analysis: Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape in the health and wellness industry.
3. Brand Management: Oversee brand positioning and messaging across all marketing channels, ensuring consistency and alignment with company values and objectives.
4. Digital Marketing: Lead digital marketing initiatives including SEO, SEM, email marketing, social media, and affiliate marketing to enhance brand visibility and drive website traffic.
5. Content Strategy: Develop compelling and engaging content strategies for various platforms, including website, blog, social media, and email, to educate and engage our target audience.
6. Campaign Management: Plan, execute, and optimize integrated marketing campaigns across multiple channels to promote product launches, seasonal promotions, and special events.
7. Performance Analysis: Monitor and analyze key performance metrics, including traffic, conversion rates, ROI, and customer acquisition costs, to optimize marketing strategies and tactics.
8. Collaboration: Work cross-functionally with product development, sales, and customer service teams to align marketing efforts with overall business objectives and ensure a seamless customer experience.
9. Team Leadership: Provide leadership, guidance, and mentorship to the marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Minimum of 5 years of experience in marketing roles, with at least 2 years of experience in the e-commerce or health and wellness industry.
- Proven track record of developing and implementing successful marketing strategies that drive revenue growth and customer acquisition.
- Strong understanding of digital marketing channels and tools, including SEO, SEM, email marketing, social media, and analytics platforms.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Exceptional communication skills with the ability to effectively articulate ideas, influence stakeholders, and build strong relationships.
- Creative thinker with a passion for health and wellness, innovation, and driving positive change.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Hybrid work arrangement and opportunities for professional development.
- Vibrant company culture with a focus on employee well-being and work-life balance.
If you are a dynamic and results-driven marketing professional with a passion for health and wellness, we invite you to join our team and help us shape the future of e-commerce in the health and wellness industry.
Application Instructions:
To apply, please submit your resume with the subject line of your email as "Senior Marketing Manager - Health & Wellness" to [email protected]
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