Capital One
Location
Toronto, ON | Canada
Job description
161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Manager, MarketingAbout Capital One Canada
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Overview
We’re seeking a data-driven marketing leader with exceptional focus on customer experience for a Manager, Customer Lifecycle Marketing role in the Customer Management department. This associate will lead a cross-functional team of marketers and analysts that effectively creates, executes and measures marketing strategies that focus on ensuring we live our Brand mission of helping Canadians succeed with credit, by delivering personalized messages and interacting with customers across targeted channels. They will be responsible for building a relationship with our customers across their credit card lifecycle that improves credit health, drives loyalty, and makes customers promoters who recommend our brand.
What you’ll bring to the table
People leader: You have experience managing and elevating the talent of other marketers. You believe in including, inspiring, and empowering all associates to achieve their goals.
Storytelling expert: You are able to interpret data, come up with a point of view, and provide a recommendation to your stakeholders. You leverage that data to tell a story and be able to explain the why, how and so what.
Customer obsessed: You are passionate about using customer insights and behavioural data to communicate with customers across their lifecycle with the right message, at the right time, in the right channel.
Project manager: You can effortlessly lead a team through projects that include highly detailed workback schedules and ensure your team is delivering all elements of the project on time by working with teams across the organization.
Strategy & risk focused: You use strategic frameworks that balance business and customer value, and translate a customer problem into something tangible.
Relationship builder: Did someone say connect the dots? You’re on it. You have proven experience in collaborating with internal departments and leaders (i.e. Business and Data Managers, Operations/Production, Legal, Creative, Digital Product Managers, etc.) to ensure we prioritize the highest-value marketing campaigns on-time, within budget and represent the voice of the customer.
Creative eye: You have an eye for what makes creative great, ability to provide valuable feedback and guide your team on optimizing for various channels.
What you’ll do as a Marketing Manager:
Lead and develop a team of marketing strategists, while also leveraging an extended team of cross-functional experts (analysts, brand advertising, creative, operations, legal, and tech).
Represent Lifecycle Marketing across the company; act as a thought leader and brand steward to ensure teams are engaging effectively with our customers
Be an expert in and owner of the journey our customers go through as they improve their credit (“customer credit success strategy”)
Identify opportunities to expand our customer credit success strategy by partnering with leaders across the company with similar objectives
Define the mission, objectives and roadmap for the team that is based on cross-channel campaigns within Capital One’s ecosystem (email delivery platform, in-app delivery platform), with a focus on digital (email,SMS,app)
Support your team and remove roadblocks to prioritize initiatives across partner delivery teams
Basic Qualifications:
Bachelor’s degree in Marketing, Commerce or related field
2+ years of experience managing marketing talent
2+ years of experience leading a cross-functional team
5+ years of experience in a marketing role in a data-driven organization
5+ years of experience launching cross-channel, targeted customer marketing campaigns
Previous experience working with an internal or external creative design team
Proficient with Excel or Google Sheets to interpret data
Preferred Qualifications:
Experience in customer journey mapping and/or design thinking
Experience working with a customer or market research team
Experience in basic coding and/or data visualization (e.g. SQL, Python, Tableau, QuickSight)
Associates working in the hybrid model are expected to come into the office 3 days a week across Tuesdays and Thursdays, reserving Mondays and Fridays as company-wide virtual days. As was true before the pandemic, expectations of being in the office will be balanced with personal life flexibility.
We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One’s recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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