Content Specialist

Location

Kamloops, BC | Canada

Job description

Job Details

×

Close

Tweet

Share this job as a link in your status update to LinkedIn.

As part of TRU’s Marketing and Communications team, the Content Specialist is responsible for creating engaging content that strengthens the university’s public image, grows TRU’s digital media presence, increases brand awareness and builds community with internal communications. The Content Specialist provides writing skills that are accurate, creative and versatile to adapt to a wide range of needs. This position fulfills an integral part of the department’s work, addressing internal and external audiences, ensuring key strategic messages are consistent and communicated effectively to target audiences.

MAJOR DUTIES & RESPONSIBILITIES

Create, assemble, support, organize and distribute communications tactics which may include media releases, video, audio, publications, social and digital media, web content, marketing or advertising copy/collateral, as well as materials for events and supporting coordination of events and announcements Support social media, media relations and other channels with monitoring comments and user generated content, reporting, posting and coordinating responses Participate in the development, strategy and content creation for communication plans, advertising campaigns and marketing briefs Manage TRU’s social media channels, including the creation of an annual content calendar and development of engaging social content. Devise creative ways to tell stories, exploring different formats and nontraditional structures (i.e.: photography, Q and As, lists, FAQs, emails, social media posts, news stories, etc.) plus video and multimedia Create and edit website content, utilizing best practices in user experience and web writing. Write, edit and participate in the development of printed publications such as viewbooks, academic calendars and reports. Plan and develop content for email marketing campaigns, newsletters, events and other lead nurturing and lead conversion tactics using a CRM tool Develop strategy, write scripts, plan interview questions, and assist with talent selection for video projects Manage internal communications content, including writing, editing and scheduling posts and events for internal channels, as well as collaborating with other departments to share their messaging Manage the digital screen network and content management system, including content scheduling and creation, user training, campus promotion of the digital screen channels, troubleshooting issues and planning of new screens. Shoot photos, film videos and edit media for the web, social media and other external and internal channels. Provide public relations support by planning, writing and distributing news releases and advisories, handling new media inquiries, promoting and engaging with TRU experts, and creating and sharing stories for the TRU newsroom Follow and be closely familiar with TRU’s style guide, brand standards, and communications best practices and provide training to other staff and departments in these practices to ensure consistent messaging across all communication channels. Assemble and edit guides, processes and policies

REPORTS TO
Associate Director, Strategic Web and Content, OR
Manager, Communications Content

Apply to this Job

Job tags

Salary