Public Relations $ Communications Strategist

Location

Winnipeg, MB | Canada

Job description

The Royal Winnipeg Ballet enriches the human experience by teaching, creating, and performing outstanding dance.

The Royal Winnipeg Ballet is seeking a full-time Public Relations and Communications Specialist to join our team. Are you an effective communicator and compelling storyteller? Team players who are exceptional relationship builders, have a thorough understanding of press relations, and the ability to communicate to large audiences are encouraged to apply. Ideal candidates are skilled writers, innovative, deadline driven, and enjoy taking initiative.

The Royal Winnipeg Ballet is committed to an inclusive and diverse environment that values, respects and supports all individuals. We aim to have a workforce representative of the diversity within our community, and welcome and encourage applicants from various backgrounds including women, Indigenous people, racialized people, disabled people, people of all sexual and gender identities and others who may contribute to further diversification endeavors.

THE POSITION

As the Public Relations and Communications Specialist, you create and coordinate the communications and public relations strategies for the RWB, including performances and programs, while working in collaboration with the entire organization to execute the strategy and tactics. In this position, you participate in all public events and are the primary author of internal and external communications. Additionally, you develop and nurture positive relationships with organizations, individuals, and community groups to provide opportunities for public relations and sales support, goodwill, and impact generation.

KEY DUTIES AND RESPONSIBILITIES

Public Relations

• Manage public relations initiatives, including media inquiries and activities.
• Submit nominations for various award opportunities.
• As part of the annual media plan, develop public relations strategies for in-town shows, programs, and tours.
• Manage and organize public relation activities for programs and media calls, acting as primary contact.
• Seek editorial opportunities through proactive media relationship management.
• Write press materials, including news releases and media kit, and maintain up-to-date press reports.
• Serve as lead contact with media interactions, actively cultivate and manage press relationships ensuring coverage of programs, special events, public announcements, and other projects.
• Prepare and execute all requirements for media presence at shows and events.

Communications

• Write and edit internal and external communications and collateral materials, ensuring messages are clear and consistent with brand
• Identify and cultivate organization and human-interest stories and opportunities to support communications and promote sales.
• Working closely with Graphic Designer, lead the preparation, content, writing, and timely coordination of the annual report.
• Lead content creation and imagery for newsletters and other materials; coordinates the generation of online and print content to engage audience segments and spearheads measurable action.
• Liaise with internal departments, outside agencies, government agencies, volunteers, and alumni as required.

Administration

• Assist with Front of House staffing for shows.
• Oversee the development of monthly media reports for shows, programs, and significant events utilizing the media monitoring platform.

WHAT YOU BRING

• Post-secondary education in Public Relations, Communications, or Journalism; an equivalent combination of education and experience may be considered.
• Five (5) years related experience working in a communications department.
• Demonstrated ability to initiate contact and make pitches to media outlets.
• Ability to draft compelling and effective communication outputs.
• Excellent written and verbal communication skills, including public speaking.
• Excellent interpersonal skills with the ability to communicate messages through a range of styles, tools and techniques geared to the audience and nature of information.
• Aptitude to react quickly while maintaining a positive organizational image.
• Ability to interact with a wide range of people with tact and diplomacy.
• Strong planning and coordination skills complemented by creative thinking.

WHAT’S IN IT FOR YOU

• Health & Dental benefits paid for by the RWB.
• Matching RRSP program.
• Subsidized bus pass.
• Free onsite Physiotherapy.
• Complimentary tickets to RWB performances.
• Goodlife Fitness Membership discount.
• Employee Assistance Program.

Job tags

Salary

$52k - $60k per year