Marketing and Communications Coordinator

Location

Ottawa, ON | Canada

Job description

The Federation of Canadian Municipalities (FCM) is the national voice of municipal governments, representing the interests of cities and communities with the federal government.  Position

Marketing and Communications Coordinator

Growth & Development 

Level 3

Our salaries generally range from $56,500 - $63,000, and are based on qualifications and experience

Bilingual (English and French) is Asset

Permanent Full-Time

Hybrid (Ottawa)

Why GMF is the place for you

At GMF, we empower our people to create change where it has the most impact – municipalities. GMF is a $1.6 billion permanent endowment from the Government of Canada, managed at arm's length, making it nimble and available for higher-risk, higher-impact initiatives. A further $530M investment into GMF to support the National Adaptation Strategy was announced in November 2022. Our team is committed to helping local governments switch to sustainable practices faster. GMF is the cornerstone program of the Federation of Canadian Municipalities (FCM).

Our unique mix of funding, resources, and training gives municipalities the tools they need to build resiliency — and create better lives for Canadians. Through GMF, municipalities have reduced carbon emissions; built better transportation assets; constructed efficient and resilient buildings; diverted waste from landfill; made previously unusable land available for development; and improved soil and water quality.

You in this role

The Marketing and Communications Coordinator supports the implementation of digital communications and marketing tactics, contributes to the promotional activities for FCM’s Green Municipal Fund, and provides coordination support for the operations of the Marketing and Communications team. The Marketing and Communications Coordinator is primarily focused on supporting digital marketing and is responsible for coordinating our weekly e-newsletter content, overseeing editorial calendars, developing campaign reports and compiling digital analytics, and also provides coordination support for the team’s internal operations including travel booking, materinals production, and coordination of procurement processes.

The Marketing and Communications Coordinator coordinates work assignments with external suppliers, contributes to the development of web content, conducts regular analyses of email and web performance, and updates, sources and, in some cases, creates images for use in email newsletters and other digital channels.

The work at FCM includes FCM becoming an even more member-driven organization that balances the realization of its goals with a people-centered approach. The incumbent embodies FCM’s commitment to being a healthy, diverse, inclusive, and anti-racist organization. As a member of the team, the Marketing and Communications Coordinator works in a manner that embraces these values, the corporate culture and the passion for FCM’s mandate.

What you’ll be doing

• Assists with the development and review of promotional materials and outputs, including digital and sponsored content, design assets, ad campaigns, social media and video.
• Coordinates, lays out and sends our weekly e-newsletter and marketing email campaigns, including coordinating editorial calendars, working with different departments to identify and schedule relevant content, overseeing quality assurance and tracking/analyzing analytics to measure performance. 
• Coordinates work assignments with external suppliers, such as editors, graphic designers and translators. Establishes and manages production schedules to meet project timelines. 
• Contributes to quality assurance across digital and print assets — by testing forms, landing pages, and reviewing emails; ensuring that all content is error-free and fixing errors when necessary.
• Develops and updates processes to optimize workflow and clarity of roles and responsibilities. 
• Works closely with GMF Communications colleagues to ensure content is coordinated. Also acts as a back-up and takes on some of their work when volume dictates. 
• Works with members of the Communications team to ensure efficient team operations:
  • Coordinating procurement processes, prepares and tracks contracts throughout contract delivery, ensuring invoices are prepared and processed on time.
  • Coordinates all travel and conference logistics for Communications staff. Prepares relevant materials and tracks expenditures in relation to travel and meeting logistics.

Your skills make us better 

You bring:

Education:

• Post-secondary education in Communications, Marketing, Public Relations or a related field.

Experience:  

• Three years’ practical experience in a forward-facing communications or marketing communications role, including experience with producing digital promotional campaigns.
• Experience in analyzing and tracking digital data and the effectiveness of campaigns and strategies, including Google Analytics.
• Experience working with web content management systems (such as Drupal and WordPress) and digital asset management tools.
• Demonstrated experience working with an email marketing tool (such as Emma, 365Marketing or MailChimp) and knowledge of email marketing best practices.
• Experience working with a customer relationship management database (such as Microsoft Dynamics CRM, Salesforce or similar) and maintaining and updating email subscription and marketing lists.
• Experience monitoring expenditures and/or budget tracking.

Knowledge:  

• Knowledge of web and social media, and digital communications best practices.
• Knowledge of graphic design programs (such as InDesign, Photoshop, Canva, etc.). 
• Familiarity with Web Content Accessibility Guidelines (WCAG) and Accessibility for Ontario with Disabilities (AODA) standards.
• Knowledge of the municipal context in Canada, sustainability, climate change and infrastructure considered a strong asset. 
• Knowledge of graphic design programs (such as InDesign, Photoshop, Canva, etc.). 
• Familiarity with Web Content Accessibility Guidelines (WCAG) and Accessibility for Ontario with Disabilities (AODA) standards. 
• Proficient in Windows OS and MS Office suite programs with advanced knowledge of MS Excel and Power BI considered a strong asset
• Knowledge of OneNote, Adobe PDF, Asana, SharePoint, Zoom and MS Teams is considered an asset. · 

Competencies:

• Demonstrated capabilities in preparing various communications products and strong attention to detail, quality assurance and accuracy.
• Exceptional organizational skills, project management knowledge, ability to work independently with good initiative and judgment, ability to adapt to changing priorities and manage multiple tasks, and work to deadlines.
• Excellent organizational skills as well as ability to carry out multiple tasks simultaneously and set priorities in a fast-paced environment with conflicting priorities and tight deadlines.
• Strong interpersonal skills.
• High attention to detail.
• The ability to communicate and work in both official languages (written and spoken fluency in both English and French) is an asset. Exceptional English writing skills considered a strong asset.

Why working here rocks 

We prioritize work-life balance with our flexible model:

• When we say flexible work model, we mean that in collaboration with your manager and based on what your team needs, you have the flexibility to determine when you work so that you can enjoy a healthy balance between work and personal demands.
• While you do need to live in Canada for this role, you can primarily work from home. Travel may be required to Head Office in Ottawa periodically. The majority of the GMF team operates from the National Capital Region.
• We do like to visit the areas we are impacting and it allows us to see unique and wonderful parts of our country. You may find yourself traveling nationally 10-15% of the time. 

We don’t just talk about employee wellness, we live it:

• Summer hours between July 1 and Labour Day:
  • 7-hour workdays rather than 7.5
  • Every Friday off in the summer
• Flexible work arrangements to support productivity and well-being
• Commitment to employee development
• Competitive range of employee benefits and services
• Office facilities located in the Byward Market and Ottawa’s downtown core

We’re committed to fostering an organizational culture that embraces equity, diversity, inclusion and belonging , where individuals from diverse racial and ethnic identities, nationalities, social economic status, sexual orientation, gender identity/expression and physical and mental abilities can thrive and be fully engaged at their best level.

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

How to apply

If this role speaks to you and the impact you want to make, we’d love to hear from you! Apply today.

The deadline to apply is March 13th, 2024.

The future of work here includes a hybrid work model; therefore, this role will be a combination of virtual and on-site work.

The successful candidate is required to live in and be authorized to work in Canada. They are also required to be able to work from home/remotely, from within Canada. All in-office work and in-person meetings for work that take place inside and/or outside of the offices located in Ottawa will be subject to FCM’s Safe Workplace Vaccination Policy, as well as its health and safety procedures.

For additional information on this posting, or for further information on FCM, access our website at . Learn more about the Green Municipal Fund at

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