Product Manager- AED- Automatic External Defibrillators
Location
Hamilton, ON | Canada
Job description
Why join Stryker?
We are proud to be named one the World's Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com
Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.
Know someone at Stryker?
Be sure to have them submit you as a referrral prior to applying for this position. Learn more about our employee referral program
Who we want:
- Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
As a Product Manager, you will develop and direct marketing programs for the AED- Automatic External Defibrillator products in Canada. You will help establish marketing strategies, including product direction, advertising, pricing, expense budgets, profit plans and helping manage the product life cycle. You will prepare and coordinate product introductions and updates.
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
- Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information
- Explain different product features to different customers as appropriate to their needs
- Maintain customer engagement and deeply understand customer needs
- Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
- Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
- Understand competitive dynamics in the market
- Understand what customers value and how they perceive different attributes of the product or portfolio
- Articulate why the product or portfolio adds value or solves problems for the customer
- Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Propose objectives for generating clinical evidence and evaluating studies
- Tie the business goal of the product or portfolio to the overall goal of Stryker
- Synthesize market trends and make recommendations on areas of strategic focus
- Develop new strategies, sales tools, and communication plans for the product or portfolio
- Apply clinical knowledge in combination with technical knowledge to educate and articulate value
- Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
- Responsible for the obsolescence plan
- Provide analytical support to set price
- Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
- Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning
- Provide marketing intelligence group with key objectives and inputs to drive customer insights
What you will need
- Bachelor’s degree required
- 4+ years of work experience required
- 2+ years of medical device or marketing experience preferred
About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com.
Job tags
Salary
