Senior Growth & Performance Marketing Manager
Safyre Labs – Jewlr | Lee Fiori
Location
North York, ON | Canada
Job description
Senior Growth & Performance Marketing Manager
Overview
Jewlr is looking for a strong performance marketing leader for its two brands. This is a high impact role where you will set a vision and roadmap for all channels and use paid marketing to scale customer and revenue growth forJewlr and its accompanying brands. You will own the end-to-end strategy, execution, and experimentation of marketing campaigns alongside the CMO, driving customer acquisition and revenue growth. You will be responsible for building, accelerating and scaling performance marketing to ensure it scales our impact and provides a competitive advantage. This is a unique and exciting opportunity to own marketing strategy and execution across all marketing channels to drive customer growth for DTC.
As part of the leadership team, you will help drive our performance culture, directly managing and inspiring A+ talent on our in-house Growth and DTC teams and guiding external partners in creating effective and impactful work. You will work closely with leaders across Brand Marketing, Creative, Engineering, Analytics, Research, Retail and external partners to bring to life a successful and efficient performance marketing strategy.
Key Job Responsibilities:
Build a Performance Marketing function that scales with our business
- Establish a compelling and inspiring vision to become a high-impact, performance-driven jewelry brand in North America
- Determine and build the capabilities needed to scale Performance Marketing meaningfully across our omnichannel presence
- Build, lead and develop A+ performance marketing talent that unlocks the next chapter of growth for Jewlr
- Establish strong, collaborative working relationships to deliver common business metrics with key commercial functions (Marketing, DTC Product & Email, Insights, Comms), and collaborate across functions (Engineering, Analytics, etc) to inspire them behind your vision
Omnichannel Performance Marketing
- Develop the strategy, execution and experimentation to scale Jewlr’s omnichannel growth & performance marketing efforts across all marketing channels
- Lead the growth marketing team to plan, execute, optimize, and scale DR campaigns
- Own budgeting, forecasting, and business strategy planning for growth investment
- Set efficiency targets, test and refine omnichannel attribution methodology, and design and execute experiments to understand how changes in marketing tactics impact ROI across all sales channels
- Drive growth creative development in partnership with our creative strategist and partners, including translation of insights into testable hypotheses, concept ideation, prioritization, and internal/external partner needs and selection for creative production
- Partner with our product managers, and engagement marketing team to plan and implement tests to improve the DTC customer experience from ad engagement through trial and retention and increase the DTC ROI of our growth investments
- Serve as the key senior point of contact for external agencies and media partners, stepping in to handle difficult conversations, negotiating to get the most out of our investment, and nurturing long-term relationships.
- Foster a network of connections at peer companies to stay abreast of trends; compile industry research, competitive landscape information, explore new tools and systems, and decide which will pay off for Jewlr
Desired Skills and Experience
- 10+ years of experience leading Performance Marketing and e-commerce growth at a high-growth DTC / e-commerce brand or omni-channel brand
- Experience managing a team of managers and direct reports with a track record of growing, coaching and developing talent and capabilities
- Extensive experience setting goals, managing a budget, building forecasts, and delivering against monthly spend, CPA, LTV, and ROI targets across all forms of marketing
- Experience in understanding omni-channel businesses and customer journeys across B&M and DTC
- Deep hands-on experience managing at least half of the following channels for direct response objectives in new channels: TV / Streaming, Radio, Podcast, Direct Mail, and supporting on existing /growing channels within Paid Social & Affiliate
- Able to manage effectively at macro and micro levels; equally comfortable planning long term strategy with our executive team and getting hands on with a channel manager to analyze and interpret test results or performance trends
- Experience developing highly performant direct response creative campaigns that also align with brand values and aesthetic
- Proven track of developing marketing campaigns for customer lifecycle, membership and retention
- Effective collaborator with cross-functional partners, especially creatives, product managers, and data analysts
- Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself
- Highly analytical, structured thinker who is able to glean clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand
- Strategic, can “think the business” and get inside the mind of the customer, translating quantitative and qualitative data and insights into intelligent marketing strategies
- Always seeking to learn, re-learn, and improve yourself, your team, and the world around you
About Safyre Labs
Based in Toronto, Canada, Safyre Labs is a rapidly growing ecommerce business and proprietary tech platform, designed to manage the selling and manufacturing of custom made products. The scalable Safyre platform hosts two DTC ecommerce brands, Jewlr and Lee Fiori, to offer customers an innovative and personalized jewelry experience, with a mission to create meaningful gifts and keepsakes for our customers. With 13 years of success, we have shipped over one million orders to the US, Canada, UK and Australia – and we keep on innovating our platform and introducing new products.
Our Ecommerce Brands
Jewlr ( is the leading online destination for personalized jewelry. Founded in 2009, Jewlr has over one million customers and continues to grow and dominate the global marketplace.
Lee Fiori ( launched in 2019, specializes in everyday fine jewelry. Lee Fiori leverages Jewlr’s technology and allows customers to design the jewelry themselves, providing competitive differentiation in the marketplace.
Products from both brands are made on-demand in our state-of-the-art workshop located in Toronto, Canada, where we control quality and quickly produce the jewelry our customers love.
Are you looking for an exciting opportunity with an innovative, global high tech jewelry designer and manufacturer? Are you someone who goes above and beyond to wow your customers? Do you have a passion for helping others, jewelry or E-Commerce? If so, you are the person we are looking for!
Some of what you will get:
- A positive, professional, and engaging working environment
- An amazing culture that focuses on diversity, values and giving back to the community
- Comprehensive medical and dental benefits
- Flexibility (hybrid work - 2 days per week in our North York office)
- Performance bonuses
- Employee discount
Why Work For Safyre Labs
Our company is in growth mode and we’re building stronger teams – all dedicated to the growth and success of our company and its brands.
Professional growth and collaboration are encouraged at our company, as well as challenging each other to do better for ourselves and our customers. We value and reward employees who have a great attitude and work ethic, and are driven by their passion.
We work hard and like to have fun doing it.
Jewlr is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. Jewlr is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing [email protected]
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