Location
Edmonton, AB | Canada
Job description
Marketing Manager
Edmonton, AB
Lock Search Group is seeking an experienced Marketing Manager to join their client’s team in Edmonton, Alberta . In this pivotal role, you will be at the forefront of driving brand visibility, cultivating strategic partnerships, and spearheading the implementation of cutting-edge marketing strategies. Your expertise will play a crucial role in propelling the company brand to new heights of success in the competitive market landscape.
*Hybrid Working Model (3 days at the office, 2 days remote)
JOB RESPONSIBILITIES
Coordination of Dealer POS:
- Manage the procurement, distribution, and tracking of point-of-sale materials for dealers.
- Ensure timely delivery and proper placement of POS materials to enhance brand visibility and drive sales.
Coordination of All Marketing Material:
- Oversee the creation, production, and distribution of marketing collateral such as brochures, flyers, and promotional items.
- Maintain consistency in branding and messaging across all marketing materials.
Creating Relationships with Provincial Dealer Associations:
- Establish and nurture partnerships with provincial dealer associations to expand market reach and enhance brand reputation.
Planning Events/Booths/Sponsorships/Charity Events:
- Strategize, plan, and execute participation in industry events, trade shows, sponsorships, and charity events to increase brand awareness and foster community engagement.
LinkedIn Management:
- Manage the company's LinkedIn presence, including content creation, posting, engagement, and networking to enhance brand visibility and thought leadership.
Going to Events:
- Represent the company at relevant industry events, conferences, and networking opportunities to build relationships and stay updated on industry trends.
Minor Graphic Designing (Outsource as Needed):
- Utilize graphic design skills to create marketing materials, social media graphics, and other visuals as needed. Coordinate with external design agencies when necessary.
Email Campaigns:
- Develop, execute, and analyze email marketing campaigns to nurture leads, retain customers, and drive sales conversions.
Direct Mail Campaigns:
- Plan and implement direct mail campaigns targeting specific customer segments to generate leads and drive engagement.
Research and Development:
- Conduct market research, competitor analysis, and consumer surveys to identify opportunities for product development, market expansion, and customer acquisition.
JOB REQUIREMENTS
- Bachelor's degree (Marketing, Business Administration, or related field).
- Proven experience in marketing management roles.
- Strong understanding of marketing principles, strategies, and tactics.
- Excellent communication, interpersonal, and negotiation skills.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Experience with CRM software, email marketing platforms, and analytics tools.
- Creative thinker with a problem-solving mindset and a passion for innovation.
- Willingness to travel and work occasional evenings or weekends for events.
If you check the boxes and are ready to take on a challenging yet rewarding role in marketing management, we encourage you to apply in confidence for immediate consideration using the “Apply” button.
Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.
Lock Search Group is a National Executive Recruitment firm with a dozen offices in Canada, a staff of more than 50 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on client needs and candidate goals.
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