Digital Marketing Specialist
Location
Mississauga, ON | Canada
Job description
The Humberview Group is looking for a Digital Marketing Specialist to join our digital marketing team.
This is an excellent opportunity for an experienced Digital Marketer who wants to continue developing in the Digital Marketing field. You will be working with 4-6 automotive dealerships and will be responsible for a full spectrum of digital marketing tasks: account management, strategic planning, digital marketing plan execution, website updates, reporting and analytics.
The Humberview Group is one of Ontario's leading automotive dealer groups and an award-winning Employer of Choice. As automotive specialists, we represent 5000 vehicles. 20 Stores. 18 Brands. And 1 Promise: Serving you better, each and everyday.
We believe, “our vehicles are great, but our people are exceptional”.
Salary Range: $58,000 - $68,000 Annual Salary.
Job Duties:
- Monthly digital marketing strategy planning and execution.
- Communication with dealerships' management and with 3rd party vendors.
- Paid advertising execution on Facebook and Instagram.
- Paid advertising vendor supervision and performance evaluation.
- SEO: content marketing, on-site, off-site and local search optimization.
- Website content updates and optimization based on UX and SEO best practices.
- On-site and inventory issues tracking, bug reporting, and collaboration with the website support team.
- Reporting and analytics.
- Email blasts.
Basic Requirements:
- 2+ years of working experience or equivalent education in digital marketing.
- Exceptional writing and verbal communication skills, ability to prepare and present monthly reports.
- Clear understanding and hands-on experience with traditional and local SEO.
- Experience with launching and running Facebook campaigns.
- Familiarity with digital marketing tools (e.g., SEMrush, Screaming Frog, Local Falcon, etc.), Google Search Console, Google Analytics 4, Google Business Profiles.
- Good command of MS Excel and/or Google Sheets.
- Analytical mindset.
- Strong attention to detail, problem-solving, and time-management skills.
- A team player who can build collaborative relationships and bring new ideas to the table.
Nice-to-have Requirements:
- Experience with building and optimizing landing pages in Unbounce and other CMS.
- Experience with running Google Ads campaigns.
- Hands-on experience with Looker Studio, Google Tag Manager, Facebook Pixel.
- Automotive background is preferred but not required.
We offer a hybrid work model: 2 days per week from home (Monday, Tuesday) and 3 days per week from our downtown Mississauga based office (Wednesday - Friday).
Why Join HG:
- A solid foundation of customers from over 60 years of business.
- Rewards program, including a referral bonus of up to $2,000!
- RRSP match & an Employee Assistance Program.
- An incredible opportunity for advancement within the organization.
- Competitive compensation plan with health and dental insurance.
- Great perks & benefits and amazing friends & family program for car discounts.
- Employee pricing on vehicles, services, and accessories.
- A leadership team that trains and mentors its staff to ensure success for new team members.
- Hosted social events throughout the years, such as lunches & BBQs.
- No Sunday or holiday work, more time for your family.
- A fun place to work!
At The Humberview Group, finding great people who are enthusiastic and driven is most important. At HG, we can provide you with the skills and knowledge you need to be successful. Our team leaders take great pride in mentoring which ensures we are investing in great people for the long term. Having a great corporate culture with team members who share our values is what makes us stand out.
Whether you’re new to the automotive industry or you’re looking for more growth opportunities, we would love to meet you!
We are an equal opportunity employer and welcome applications from all candidates, including persons with disabilities. Accommodations are available upon request for candidates taking part in any stage of the selection process. We thank all candidates, but only those selected for an interview will be contacted.
Job tags
Salary
$58k - $68k per year
