OfficeSpace
Location
Remote | Canada
Job description
We’re seeking a strategic, fast-paced, analytical Demand Generation Manager to orchestrate campaigns, optimize conversion rates, test, and open new channels to drive growth for our B2B SaaS company that helps teams manage hybrid work. Reporting to our Director of Demand Generation, you will create and execute demand generation and client acquisition strategies aligned with our business objectives and target markets, with integrated campaigns, A/B testing, performance analysis, messaging and content creation. This role will manage the CAC and CPL strategy and budget guidelines and own the playbook for how to maximize investment and results while continuing to maintain efficient spend.
Your responsibilities include:
Omnichannel Campaign Execution: Build and accelerate full-funnel demand generation campaigns across paid, owned, and earned channels to increase MQLs, SALs, and SQLs and build pipeline (webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, microsites, target prospect profile marketing, etc). You will manage paid media campaigns in Google, Bing, Capterra, LinkedIn, and 6Sense–optimizing bids, keywords, landing pages, conversion rates, budget, messaging, and email nurture series.
ABM (Account-Based Marketing): Develop and execute advanced Account-Based Marketing (ABM) strategies, including account selection, research, and planning. Test, optimize, and produce ABM campaign materials and messaging, partner with BDRs and AEs to optimize outcomes, measure and report on results. Prioritize and group accounts according to opportunity, buyer need, persona, solution and buying cycle.
Conversion Rate Optimization: Develop and apply strategy, frameworks, and testing methodologies to improve conversion rates across digital touchpoints including web, email, and paid media, partnering with our content team to deliver consistent, delightful, helpful experiences across the buyer’s journey.
Performance Tracking & Analysis: Implement and manage UTM tracking, data architecture, workflows, reporting, and analytics execution to monitor campaign performance metrics, lead generation activities, and client acquisition efforts–identifying opportunities to improve conversion, cost to acquire, campaign performance, and more. Use data-driven insights to identify opportunities for improvement, optimize campaigns, and achieve results.
Tech Stack Orchestration: Manage and orchestrate workflows across our tech stack to drive end-to-end journeys, optimal data insights, and marketing automation (Hubspot, SFDC, 6Sense, Drift, Google, Bing, Capterra, G2, LinkedIn, UserGems, Salesloft).
Events: Manage digital and in-person events, from project conception through execution, partnering closely with our content team on messaging and collateral, and our BDR team on meeting setting.
Cross-functional Collaboration: Collaborate and align with BDRs, AEs, Account Managers, and Marketing teammates to ensure cohesion and execution across GTM programs.
The Skills, Experience, and Mindset Required:
5+ years of experience in demand generation in a B2B SaaS organization required, preferably between $5M - $100M ARR. Digital or paid media agency experience preferred.
Proven ability to increase pipeline and optimize conversion rates via ABM, omnichannel, and full-funnel content strategies.
Expert in managing UTM tracking, data architecture, and marketing operations.
Expert in analytics and reporting, with ability to structure, cleanse, interpret, and make recommendations for channel and campaign optimizations based on insights; experience with Sequel, Tableau, PowerBi, Looker, and other analytics tools a plus.
Advanced knowledge of Hubspot, Salesforce, and 6Sense; proficiency in WordPress, Google Analytics, Google Search Console, and SEMrush (or comparable SEO tool).
Advanced experience with PPC ad platforms, campaign creation, and management (Google, Bing, LinkedIn, Capterra).
Experience with data-driven SEO analysis and optimization using Google Search Console, Google Analytics, and SEMrush (or similar SEO tool).
Excellent written and verbal communication skills; use of AI for daily workflows.
Strong project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously, including building new processes and dismantling current processes that no longer fit.
Thrive in fast-paced environments and quickly build, deploy, and optimize marketing initiatives while also ensuring quality.
Metrics-driven, enthusiastic self-starter with strong organizational skills, a sense of urgency, and exceptional attention to detail.
Prefer working in a collaborative, cross-team capacity.
Creative problem-solver with a ‘can-do’ attitude.
Bonus: HTML, CSS, Adobe Creative Suite, Gen AI.
Why OfficeSpace?
Competitive compensation packages, including Group RRSP (Canada) / 401k (US), health benefit options, and generous leave policies.
Hybrid work policy, allowing you to work remotely or in our Escazu, Costa Rica, or Victoria, Canada offices dependent upon role.
At OfficeSpace, we trust our employees to take ownership of their work and allow teams to work their way while driving performance via flexible hours, remote options, and asynchronous collaboration.
We celebrate and honor the cultures, traditions, and incredible diversity of our global teams across nations.
We support team members practicing self-care, provide unlimited PTO, and encourage rest, restoration, and pacing.
We create opportunities for teams to connect in-person and virtually, with employee resource groups like Women in Tech, Book Club, Spanglish Club, office-wide volunteer days, and more.
We value transparency and keep teams informed and in the loop on key company updates through our weekly newsletter and monthly All Hands meetings.
We provide unlimited access and time on the clock for every employee to access professional learning and development opportunities through LinkedIn Learning, along with our company-wide L&E initiatives.
For Canada-based candidates:
The OTE range for this role is $75,000-$100,000 CAD. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.
Job tags
Salary
$75k - $100k per year
