Advertising And Promotions Manager
Location
Mississauga, ON | Canada
Job description
Can PR Technology Inc. is a dynamic and growing company dedicated to helping immigrants in their journey towards becoming residents of Canada. We pride ourselves on our innovative approach, dedication, and commitment to simplifying the process for our clients. As we continue to expand our presence in the market, we're seeking a creative and talented Ad Specialist to join our team.
More info on canpr.io
Responsibilities
- Develop optimization strategies that increase the company’s website search engine results rankings
- Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Manage the expenses of campaigns, staying on budget, estimating monthly costs and reconciling differences
- Closely collaborate with web development team to ensure best practices are properly followed throughout website content
- Work with editorial and marketing teams to drive content creation and content marketing
- Take responsibility for page optimization for search engine marketing
- Perform ongoing keyword research, discovery and optimization for new relevant keywords to use throughout the company website and marketing materials
- Create and execute link building strategy
- Change website architecture, content, linking and other factors to improve positions for target keywords
- Determine measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics
- Collaborate with others within the marketing department to manage strategy
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
- Plan, execute and optimize paid campaigns on Facebook, Instagram and LinkedIn Business platforms
- Apply audience insights and analytics data to inform paid social campaigns
- Be up to date with the latest social media trends, apply international best practices and innovative tools
Qualifications
- Successfully devised and developed paid social campaigns across Meta, Google Ads, Etc.
- Experience in paid social strategies optimized for ROI
- Strong copywriting skills and ability to provide brand-led strategic messaging
- Experience in developing and managing marketing campaigns on TikTok is a plus
- Data-driven and proven ability to analyze data for insights through Meta and Google Analytics
- Strong communication and organization skills with the ability to adapt to agile ways of working
- Ability to self-manage while handling projects under tight deadlines
Requirements:
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