Location
Kitchener, ON | Canada
Job description
Job Posting At Black & White Zebra our publications are the cornerstone of our company. On a daily basis they help people win at work through educational, advisory, thought leadership and relevant content
We build communities through written content, engaging video series, award winning podcasts and highlighting industry leaders
As our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Content Manager to help us reach our lofty goals
As our SEO Content Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication
You will be fluent in diving deep to understand the search landscape for our publications and be able to direct and prioritise content creation based on cluster development, and business priorities
What you'll be doing (responsibilities):
- Meticulously plan and prioritize the cluster development for specific publications
- Develop, execute and map keyword plans for those clusters that map to our internal customer journeys
- Deep dive into research for keyword potential and business impact
- Create internal linking plans, map and track the implementation
- Identify content to upgrade and update on a monthly basis
- Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
- Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
- Identify, evaluate, and advise on cannibalizing content on an ongoing basis
- Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
- Work with our Editorial team to provide guidance and support in sticking to the plan
- Give perspectives on improving and adding value to our content offering
- Proactively report and monitor SEO performance with actionable advice
Your skillset includes:
- 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar
- Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance
- Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals
- A propensity to innovate and create new ways to think about, and find, keyword topics
- Being adaptable and self-motivated
- A master in prioritization and organization
- An ability to creatively approach problem solving
- Internal linking expertise and ideas on how to operationalize a framework at scale
- Have run and executed content cannibalization analysis
- Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done
- Strong reporting skills with a visual reporting tool such as Looker studio or similiar
- A strong perspective on content and AI (and how that may impact a media publisher)
- Be comfortable distilling SEO concepts and advising senior editorial professionals
- Bring new ideas: approaches, tools, websites, platforms for us to test and adopt
- Be comfortable understanding content performance (data) and bringing insights + actionable next steps
Nice to haves:
- Experience working in SaaS SEO
- Experience in multi-language and global SEO tactics
- Excellent analytical skills and the ability to interpret data to drive content decisions and conversations
- Finger on the pulse of AI content and new tools arriving to market daily
This full time position is available as a remote or hybrid position (depending on location and personal preference), with an annual salary in the range of $90,000 to $100,000 CAD
The range is a guide for the expected skills, knowledge and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels
In addition to annual salary, full time employees are eligible for a discretionary bonus and a comprehensive benefits package
About Us: Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work
Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company
We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Companylist and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us
Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
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