Touché!
Location
Toronto, ON | Canada
Job description
WHO WE ARE
Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national and global awards; And the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!
We are constantly reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming and distribution!
Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration and passion are our core values and we care about our employees. We are looking to expand our passionate team.
Touché! is the strength of a network, the agility of a start-up.
WHAT WE ARE LOOKING FOR
Programmatic managers are expected to employ and continually define the state of the art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives
Main responsibilities
• Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Accuen to increase share of budgets
• Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Able to make compelling arguments based on data and results for more client data access
• Hands-on execution and management of day-to-day performance of client campaigns
• Mine campaign, ad server, impression, and user data to identify and capitalize on key
drivers of performance and identify opportunities for account growth
• Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
• Programmatic Media and Programmatic Solutions at Accuen work very closely on a daily
basis and are seated together in regional account teams and are both client-facing roles
• Assist Solutions teams with client strategy development, annual account plans, and
marketing solutions for clients
• Work closely with agency account teams and brand clients to develop best-in-class solutions
• Translates client goals and KPI’s to platform activation strategies/tactics
• Communicate day-to-day format, screen, platform performance to clients and agencies as needed
Key Qualifications
• Experience managing online Display and Programmatic Solutions - Paid Search and Social a plus
• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
• Post-secondary educationeither diploma or degree is preferred.
• Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
• 3 years of work experience, with recent experience in performance or direct-response
online advertising which includes 2-3 years of experience managing client campaigns with proven track record of client success
• Proactive, self-starter, capable of setting goals and reporting progress against them
• Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure
• Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions
• Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis
• Strong leadership & communication skills
OUR PROMISE
We want you to live an experience that matches your talent!
We are committed to providing you with multiple learning experiences and to help you develop your talent.
We offer a work environment that promotes the sharing of ideas and opinions, fun and success.
COMMITMENT TO IDEA:
OMG Canada is committed to having a workplace that not only respects but actively promotes Inclusion, Diversity and Equity through Action. This commitment ensures that the composition of our workforce both reflects diversity with strong representation from designated groups, it also drives how our team
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