Lifecycle Marketing Manager
Ascend Fundraising Solutions
Location
Toronto, ON | Canada
Job description
WHO WE ARE
Founded in 2010, Ascend Fundraising Solutions online and in-venue fundraising platform and solutions have been used by some of the world’s most notable non-profit organizations such as United Way, Vancouver Canucks Foundation, Canadian Olympic Foundation, Canadian Institute for the Blind, Kansas City Chiefs Foundation, Boston Red Sox Foundation, Big Brothers Big Sisters, Thunder Bay Regional Health Science Foundation, Arizona Humane Society, and many others.
We are disrupting the fundraising model by helping charitable organizations, raise funds by using our electronic raffle solutions, raise recurring donations, build on their donor datasets, build deeper engagement from their donor databases, and achieve record donor revenues.
As a leading provider of strategy and technology for 50/50 raffles, sweepstakes, and Catch the Ace raffles, we’ve helped over 500 charitable organizations raise over $1 billion on our platform to date, and we’re only just getting started.
As our Lifecycle Marketing Lead, you’ll be the architect behind our direct-to-consumer communication strategies. Your work will span across our sports and lottery businesses, focusing on crafting and optimizing the customer experience from start to finish.
YOUR ROLE
- Designing and executing comprehensive email marketing strategies that align with brand’s voice and business objectives.
- Developing and managing audience segmentation, KPIs, and an editorial calendar to ensure targeted and effective communication.
- Leading the charge on utilizing and enhancing our email marketing software and technology stack, ensuring we’re at the forefront of industry practices.
- Analyzing campaign performance meticulously, leveraging data to drive strategic improvements and achieve revenue targets.
- Collaborating seamlessly across teams, including operations, product, engineering, and external freelancers, to create unified and impactful campaigns.
- Conducting deep dives into customer behavior and preferences to inform and refine your strategies.
What You’ve Done:
- Accumulated 3-5 years of B2C experience in a high-volume email marketing or customer lifecycle role, with a proven track record of driving growth and engagement.
- Demonstrated expertise in building sophisticated email drips and automation, preferably with tools like Customer.io or Klaviyo.
- Successfully launched and optimized targeted email campaigns, with a strong foundation in A/B testing and analytics tools.
- Shown proficiency in managing multi-channel messaging campaigns, including Email, In-App Push, and SMS.
Who You Are:
- A customer-obsessed marketer with a keen eye for detail in copy, design, and project management.
- A self-starter who thrives in fast-paced environments, capable of managing increased workloads with efficiency and grace.
- A data-savvy professional who dives deep into analytics without losing sight of the customer’s voice and intuition.
- An exemplary communicator who balances clarity with empathy, fostering collaboration across different functions.
- Curious and driven, always eager to learn more and explore new strategies to enhance the customer experience and drive business outcomes.
- A sports enthusiast or philanthropy supporter who understands the unique dynamics of our business sectors
WHY WORK AT ASCEND?
- Ascend is a market leader in the fundraising solutions sector and have a proven and highly regarded senior management team
- A team that is intellectually curious, dedicated, and has a willingness to get the job done
- Help grow a company that helps charities and NPOs fund their charitable causes
- Competitive compensation package, including your preferred hardware
- Hybrid work environment
AscendFS is committed to building and preserving an open, inclusive, and healthy work environment. We welcome all applicants to apply to join our team. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank you for your interest in working at AscendFS and we will contact those qualified to continue in the recruitment process.
Requirements:
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