Digital Media Officer (2 Vacancies)

Location

Kitchener, ON | Canada

Job description

Requisition Details

• Job Title: Digital Media Officer (2 Vacancies)
• Requisition #: 23-1319R1
• Campus: Doon
• Department: Digital Marketing
• Payband: G
• Starting Rate: $32.42
• Payband Range: $32.42 - $37.57
• Hours/Week: 37.5
• Posting Date: Thursday, February 15, 2024
• Closing Date: Tuesday, February 27, 2024 at 11:59 PM EST
• Vacancy Type: Support Staff - Full-time

Two Support Staff Full-time New Positions

(First consideration for Support Staff and Academic positions will be given to internal applicants in accordance with the respective Collective Agreements)

The Digital Media Officer’s duties will include leading the creation, planning, and production of digital content to support student recruitment and the promotion of Conestoga’s full-time programs and special projects through marketing channels including: websites, YouTube, social media, email campaigns, paid digital ads, and more. The incumbent has the responsibility of representing and bringing to life Conestoga in a positive way through online platforms, Out-of-home OOH, annual reports in conjunction with College stakeholders which can impact the overall first impression and reputation of the College.

The incumbent will liaise with internal and external stakeholders to create targeted messaging that will help increase the Think Conestoga digital brand and the Conestoga College brand that will in turn help domestic application numbers. With oversight from the Manager, Creative & Client Services, the incumbent will ensure best practice adherence and alignment with marketing recruitment goals, and act as the media creative lead in developing content and creating engagement in support of digital marketing initiatives and campaigns. Use of industry-standard content creation tools and social media scheduling software will be required to engage prospects throughout the admissions cycle.

Successful candidates will be required to conduct work within Ontario and must be available to work on campus as required.

Responsibilities:

• Creates content through shooting and editing of photography, video, gifs, animation, etc., that is rooted in strategy and insights, builds relevance and engagement and delivers recruitment results
• Contributes to content creation strategy by bringing solutions to strategy meetings, brainstorming and pre-production planning
• Turns raw assets (e.g. video footage) into social content, finding the narrative and tying it back to strategy
• Helps others learn what works and (what fails) in social media
• Coordinates and plans photo and video shoots and other opportunities to capture social content including live events with key stakeholders
• Identifies and implements a solution to manage the storage and tagging of digital assets
• Collaborates with marketing, liaison officers, CRM digital marketing specialist and academic program areas to identify priority messages to be conveyed in digital content

Qualifications:

• Three-year Diploma or Degree in Digital Media, Social Media, Digital Photography & Videography, Interactive Media, Marketing, Broadcasting or related field is required
• Minimum of two years of experience producing engaging digital content is required
• Highly creative with the ability to take current trends in digital marketing and apply them to the goal of student recruitment
• Be able to use the latest Adobe software or other industry standard software to create compelling graphics, photos, videos (including animation) and other digital materials as assigned
• Be able to mediate multiple photography/videography shoots
• Organized to implement all digital materials into an asset management system including systematized tagging and ordering functionality

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