Acara Solutions, An Aleron Company
Location
Etobicoke, ON | Canada
Job description
Go to Market Manager opportunity with global industry-leading CPG Company!
Hybrid schedule out of the Etobicoke, ON or Vancouver, BC office with a competitive salary compensation from $100-130k+ incentives and excellent benefits.
The Go to Market Manager is part of this dynamic team. We are dedicated to supporting Field Sales through project management, innovation, and continuous improvement in distribution, ordering, selling, and merchandising. This role works closely with other team members within Transformation & Sales Optimization, and collaboratively, they problem solve, build and manage processes and tools, facilitate learning, mitigate risk, and enhance productivity. Their guiding principles of lean thinking and respect for others power the skills and tactics to support Canada's strategic objectives of business simplification, transformation, and driving profitable customer growth.
The Go to Market Manager provides leadership and governance around our secondary distribution models, with a particular focus on identifying and piloting new opportunities, measuring success, and establishing guidelines and parameters for which models are best applied based on customer and business requirements. He/she conducts ongoing analysis of current and potential distribution models, develops tools to support and guide business decisions in this area, and leads the deployment of strategic initiatives that directly impact results.
KEY RESPONSIBILITIES
Strategic Project Management, Innovation, & Continuous Improvement
- Offers leadership through project management and process design to drive identified strategic priorities. Effectively organizes resources and activities into streamlined work plans that deliver timely results.
- Develops a deep understanding of Field Sales and business requirements and identifies opportunities for innovation. Engages with associates and leadership across functions to facilitate the development of creative solutions and tools, and leverages communication and change management tactics to implement work with sustainable results.
- Seeks ongoing opportunities for continuous improvement of secondary distribution processes. This includes an emphasis on activities to evolve the business and eliminate waste. Measures results by establishing and monitoring KPIs.
Go to Market Models
- Works closely with cross-functional commercial partners to understand product categories, customer segments, business objectives, and competitive landscape. Identifies and evaluates go to market opportunities based on these parameters, and with clearly defined value proposition.
- Creates and implements an agile go to market plan that defines objectives, strategies, tactics, and metrics.
- Designs distribution models that are aligned to objectives; develops hypotheses and implements plans to pilot and test.
- Coordinates and aligns the efforts of cross-functional teams involved in implementation of new go to market models, including commercial engineering, sales, legal, and business technology.
- Monitors and measures the performance of secondary distribution systems and impact of the go to market strategy using data and inputs from various sources.
- Optimizes and iterates the go to market strategy based on results and learnings from each stage and test.
Oversight & Transformation
- Provides ongoing leadership, coaching and support to Field Sales associates with regards to secondary distribution models, objectives, and evolution.
- Designs and oversees processes and rhythms associated with secondary distribution related decision making.
- Oversees the management & maintenance of processes to support legal & financial administration of distribution models, including contract amendments, updates to Schedules, valuation and settlement of business, revenue and incentive reconciliations, and viability assessments.
- Performs complex analyses to evaluate impact of potential changes and decisions on distribution models.
- Tracks and measures key performance indicators (KPIs) associated with business objectives in this area, and provides ongoing updates to senior leadership using a balanced scorecard approach.
- Communicates and reports on progress and outcomes of the go to market strategy, including initiative benchmarking, milestone sprints, contingency planning, and risk mitigation.
- Provides recommendations to support strategic decision making, backed by strong influencing skills to drive change.
Requirements:
Job tags
Salary
