Location
Edmonton, AB | Canada
Job description
The Company:
Founded and led by a team of passionate nurses, Lavender is creating a world where feelings are felt, respected and cared for. We offer online psychiatry and therapy by board certified psychiatric mental health nurse practitioners across eight states in the US. Our goal is to increase access to quality and timely care in the communities we serve through a kind, convenient and transparent approach. We’re growing and having fun as we make a difference, together as a team. Join our 100+ team members in the US, Canada and the Philippines in making a positive impact on mental health journeys, one person at a time. To learn more about Lavender, please visit our website .
Our Values:
- First, be kind
- Be exceptional
- Act with integrity
- Grow together
- Nurture ideas (inclusivity, diversity, equity, access and service)
- Celebrate and have fun
To learn more about Lavender please visit our website .
People flourish here. ♡
The Opportunity:
Reporting to the Marketing Director, the Marketing Manager supports Lavender’s marketing efforts to sustainably generate business and increase brand awareness. The manager is a skilled writer with business savvy and a knack for understanding client journeys. The role has the primary responsibility of Lavender’s content marketing, writing and curating content for website, SEO, email, social and other marketing initiatives. The manager will lead the owned and shared content space and drive social community engagement.
Responsibilities:
- Support the development of marketing plans designed to support the company’s strategic objectives
- Develop content marketing strategy including channel and program plans to boost client acquisition and retention
- Shape the long-term SEO strategy to increase website traffic and engagement
- Develop comprehensive social media plan to increase brand awareness and audience interaction
- Write and develop compelling SEO-supported content for website, referral sites, blogs, social, press releases to drive traffic, capture attention and showcase Lavender’s thought leadership
- Proactively seek out, research, and collaborate with subject matter experts to write and produce impactful stories in a variety of formats to create demand and engagement across digital platforms
- Generate content around success stories, innovation, thought leadership, and growth
- Build and execute integrated content calendar for website, social and email marketing
- Develop standards, workflows, and best practices for content creation, distribution, maintenance, and measurement
- Build technical SEO roadmap to improve organic content ranking
- Manage all social media platforms including LinkedIn, Facebook, Instagram, YouTube and TikTok
- Implement, audit, and optimize lifecycle marketing automated programs, emails and SMS campaigns
- Leverage email automation tools to develop content strategies that maximize lead generation, lead nurturing, customer retention, lead nurturing, and re-engagement
- Stay up to date with industry trends and best practices in content marketing, SEO content writing, email and SMS marketing, and social media
- Grow organic social following and engagement through content that resonates, active community management and insightful dialogue
- Proactively outreach and participate in trending topics, conversations, and discussion groups to garner credibility and trust across social platforms
- Monitor social media trends and competitor activities to identify opportunities for growth
- Develop relationships with referral partners, thought leaders, nursing community and partners to raise awareness and visibility
- Lead as a Lavender ambassador, inspire team members and external partners to become more engaged Lavender champions
- Build and maintain internal and external relationships, aligning teams, fostering a winning culture, and ensuring engagement, growth and performance
- Actively participate in meetings and discussions to learn the business and market opportunities as Lavender and the mental health industry continue to grow and evolve
- Provide ongoing coaching, feedback and development opportunities to grow the Marketing team
- Monitor website analytics to assess the impact of content
- Compile and regularly present data, analytics, and insights on website, social, email and SMS marketing activities that support strategic objectives
- Analyze performance and optimize approaches to owned and shared channels activations
- Adjust content and campaign approaches based on results to continually improve targeting, lead generation, and brand awareness
The Candidate:
- Bachelor’s degree in marketing or communications or an equivalent combination of education and experience
- 5+ years of experience in content marketing, email marketing, social media and community management, with a proven track record of planning and executing
- Passionate about writing, building and consuming content that captivates, in all formats
- Robust digital marketing toolset with a deep understanding of SEO strategies
- Proactive approach to social media marketing and community engagement
- Experience in email/SMS marketing and automation, content and journey mapping
- Enthusiastic, highly collaborative team player with exceptional creativity, problem solving, and communication skills
- Care deeply about creating positive experiences with end users and customers at the heart to drive adoption and performance
- Self-starter who thrives in a dynamic, remote-first, startup environment
- Thorough knowledge of the healthcare industry or a relatable highly regulated industry is preferred
We thank all applicants that apply but please note only those that are shortlisted will be contacted for an interview.
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