Marketing Specialist - 12 Month Contract (Hybrid)

Location

Brampton, ON | Canada

Job description

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight’s.

Guided by our values – We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence – we are building on our 28-year foundation of taking care of each other and our customers’ sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada’s leading sleep partner.

We’re looking for a Marketing Specialist - 12 Month Contract to join our growing company and play a key role in our customer experience by ensuring each purchase ends in a smile!

In this role you will:

• Play a key role in managing the end-to-end process for radio promotions and local marketing campaigns
• Lead the radio promotion strategy and creative execution which includes writing creative briefs for radio partners, reviewing creative as well as providing and seeking feedback from key internal stakeholders
• Collaborate with internal teams to ensure promo prizing delivery to our radio partners and manage timelines to ensure that each promo is on-time, in-full, and within budget
• Lead the local marketing strategy and creative execution which includes writing creative briefs and work alongside internal stakeholders to develop the ideal local marketing media mix and tactics
• Review creative and lead the campaign through to final in-market execution ensuring on-time delivery and within budget
• Liaise with marketing, merchandising, sales and eCommerce teams as well as external creative and media agencies
• Analyze the performance of each local marketing campaign to discover our return on investment, and key learnings to carry over from each campaign
• Support various partner and vendor focused initiatives including attending weekly status meetings, assist in the execution of various sales collateral for events and sales programs

The Qualifications and Experience we like to see:

• University/College Degree in Marketing, Business Administration or related discipline
• 3-5 years of marketing experience with knowledge of traditional and digital media including social; working in retail environment and writing creative briefs would be a definite asset
• Strong communication, interpersonal, relationship building, project and time management skills
• Highly organized, motivated team player with the ability to work in fast pace environment with conflicting priorities and timelines
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?:

• This is not a job but a CAREER with opportunities for growth and advancement
• Diverse and inclusive work environment
• We will invest in you and provide extensive training, mentoring and continuous development
• Access to training and development platforms
• Associate Discount Program where you will be able to enjoy some of the world’s best sleep products
• Associate Referral Program
• Recognized as one of Canada’s Most Admired Corporate Cultures in 2022 by Waterstone Human Capital

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)

At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

About Sleep Country Canada/Dormez-vous?

Sleep Country is Canada’s leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep.  Sleep Country Canada operates under the retailer banners;  Sleep Country, Dormez-vous, Endy, Hush, Silk & Snow and most recently acquired,  Casper Canada .  The Company has omnichannel and ecommerce operations including 289 corporate-owned stores and 20 distribution centers warehouses across Canada.  Recognized as one of Canada’s Most Admired Corporate Cultures in 2022 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people.  For more information about Sleep Country, please visit  .

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