Location
Remote | Canada
Job description
We are on the lookout for an intellectually curious, growth-oriented VP of Marketing who thrives in collaboration. This role requires a track record of success in a fast-paced SaaS environment. Your responsibilities include strategically building your team and resources with the goal of rapidly expanding our presence in our industry. We value positioning and messaging as much as campaign results and lead nurturing. The ideal candidate is a well-rounded leader with extensive marketing expertise and the ability to work effectively with their team and across the organization.
A day in the life of…
- Strategic and Executional Leadership : Develop and implement a customer-focused marketing strategy, tightly aligned with Sales, to drive effective outcomes.
- Cross-Company Integration : Facilitate cross-company collaboration, ensuring marketing strategies are integrated with overall business objectives.
- Brand Positioning and Messaging : Establish a compelling brand identity, focusing on clear, effective messaging that differentiates our company in the market.
- Lead Generation Evolution : Revamp the lead generation process, employing a diversified, multi-channel strategy with high conversion rates, including digital marketing and innovative tactics.
- Customer Engagement : Engage deeply with customers to create market narratives and value propositions that align with their needs.
- Team Building and Development : Cultivate a culture of respect, collaboration, and continuous improvement in the marketing team, demonstrating hands-on strategic and executional leadership.
- Data-Driven Decision Making : Utilize data analytics to measure, inform and guide marketing strategies and initiatives for optimal effectiveness and efficiency.
- Market Research : Conduct market research to stay ahead of industry trends and competitive dynamics, informing strategic decisions.
- Budget Oversight : Manage the marketing budget effectively, focusing on strategic investments and high ROI.
- Collaborative Partnerships : Work closely with sales, product development, and customer success teams to ensure marketing efforts support specific business goals.
- Hire A Players - Partners with People Operations to identify, select and sell A Players to join the company.
- Develops Team Members - Coaches people in their current roles to improve performance, and prepares them for future roles - maintains a team of high performers. Owns the onboarding process for all new hires.
- Delegate & Elevate - Ensure the right people are in the right seats and entrust them with tasks and responsibilities while providing them with support, resources, and guidance to excel in their roles, allowing you to concentrate on your own high-impact responsibilities for optimal performance and efficiency.
- Leads, Manages, and Holds Marketing Team Accountable - Set a compelling vision and values, manage the execution of that vision through structured processes and priorities, and ensure all members of the team are responsible and accountable for their commitments.
Expectations for…
your first 30 days:
- Assess the existing marketing landscape and performance within the company.
- Grab the baton from fractional marketing leader
- Develop a customer journey map.
- Build relationships with key team members and stakeholders.
- Start incorporating customer feedback into strategic planning.
- Evaluate current team skills and pinpoint development opportunities.
your first 60 days:
- Draft a detailed growth strategy, defining KPIs and milestones.
- Initiate first campaigns aligned with the new growth strategy.
- Set up a data-driven decision-making framework.
- Begin recruitment or training programs to enhance team performance.
your first 90 days:
- Analyze and fine-tune ongoing campaign performance.
- Establish a consistent reporting schedule to update the company on marketing progress and impacts.
Perks:
- 8 Company Holidays + Week of between Christmas & New Years
- 6 Weeks PTO (5 Weeks Vacation, 1 Week Sick)
- Annual PTO day for volunteering
- Monthly Healthcare Allowance
- Yearly Vacation Allowance
- Competitive Parental Leave Policy
- Fun and outcome driven work environment with a smart, hard working, and deeply connected team
- Location independence
- Mission driven company and values-based culture
🚀 Want to join a team of A players in an exciting, high-growth, entrepreneurial environment?
We’re a small team solving big problems in the property management industry. Bootstrapped since 2013, we're passionate about helping small businesses simplify growth and streamline operations, providing the leading CRM in our space.
The long version of our story: Back when web 2.0 was a thing ( get off my lawn!) LeadSimple’s founders started a lead generation business connecting landlords with property management companies. Witnessing the challenges lead buyers had closing deals led into a natural segue to build out an industry-specific CRM which became the de-facto industry standard. Fast forward to 2020 when we released a process/workflow suite to move from the sales side of our clients business into the heart of day-to-day operations. The market was hungry and responded aggressively to the new direction, which led us to double down with growth and additional product expansion.
Please only apply if you:
- Embrace learning new technology
- Learn fast
- Communicate crisply
- Proactively seek solutions
- Own the outcome
- Embody emotional maturity
- Understand the value of driving for connection
- Bring an optimistic “can do” attitude
- Minimum 10 years of experience in marketing within SaaS or property management, showing both strategic and hands-on expertise
- Have a Bachelors or Masters in Marketing, Business Administration, or related field
Our Interview Process
- Fill out the application
- Answer questions via video questionaire to help use get to know you (15 minutes)
- Culture Conversation with our VP of People Ops (90 minutes)
- Harrison Assessment & Debrief with Executive Coach (up to 120 minutes)
- Interview with COO (60 - 90 minutes)
- Interview with CEO (60 - 90 minutes)
- Panel Interview with Senior Leadership Team (up to 60 minutes)
- Panel Interview with Marketing Team (up to 60 minutes)
- Offer call (15 minutes)
- Written offer
- Start date commences a 90 day onboarding period
SO… Are You All In?
Not everyone can hang. It take a special person -
Someone who’s all IN. We are building a “rocket ship” at LeadSimple,
And we need All Stars to help us accomplish our mission.
At LeadSimple, our team members are connected and driven leaders,
Who take personal responsibility for what they create.
We hit deadlines, we’re obsessed with both the customer and
Team member experience. We own the outcome,
We overcome obstacles and we find life lessons everywhere.
In summary...
You can do it in an office
You can do it from home
We really don’t care
As long as it’s known 👇
What matters is this…
When the chips are down
And your back is against the wall
Can we count on you to make the right call?
Judgment, intuition, or care by another name
We call it “Owning The Outcome” - because it really is the whole game
Have the customers back, and they will treat you the same
If you can do that
Then we’re birds of the same feather
So come join our team and we’ll make music together.
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