Experiential Marketing Manager
Location
Hamilton, ON | Canada
Job description
Company Description
Midfield is a full-service marketing agency located in Hamilton, ON, focused on delivering vision, strategy, and UNcommon creative intelligence for any brand that wants people to feel something.
Role Description
As an Experiential Marketing Manager, you will play a pivotal role in shaping and executing our end-to-end strategy for internal and external events. Your responsibilities will encompass overseeing the entire lifecycle of events, from planning and execution to analysis and optimization. You will work collaboratively with internal teams, vendors, and partners to deliver world-class brand experiences, ensuring consistency with brand guidelines and exceeding client expectations.
Role and Responsibilities
- Oversee and support the management of the end-to-end strategy, planning, execution, and experience for internal and external events.
- Deliver world-class brand experiences across our in-person events ensuring consistency against brand guidelines
- Negotiate and manage client and vendor contracts and budgets, working closely with vendors, partners, and internal teams to deliver all planned events on time and within budget
- Communicate build-related requirements to production houses and oversee projects to completion.
- Support the training and management of in-field event teams
- Manage the installation teams during set-up and strike of events, ensuring standards are met to client expectations.
- Provide creative briefs to internal and external designers and artists.
- Define, measure, and analyze the success of all event marketing activities and optimize based on data-driven insights to continuously improve our outcomes relative to our goals
- Present progress, results, learnings and recommendations to stakeholders and senior business leaders
- Bring subject matter expertise into all our thinking and planning by staying current on brand and event marketing best practices
- Develop, implement, and continuously evolve event campaign planning and management best practices and processes
- Lead brainstorms and collaborate on best in class event ideas
- Manage and provide leadership to junior team members and event staff
- Build compelling presentation decks that articulate the vision of the project and how it demonstrates a clear ROI
- Assist with the procurement of event assets, prizing and other event related materials
- Perform other duties as necessary from time to time to achieve business goals
Skills and Qualifications:
- Track record of successfully developing marketing strategies and creatively translating the strategies into compelling marketing programs and campaigns to deliver on business goals
- Experience in creating estimates based on research from a variety of professional disciplines.
- Exceptional communication skills to effectively communicate plans, strategies and pitch presentations
- Data-driven approach to creatively solving challenges and strong analytical skills to translate both qualitative and quantitative data into opportunities for action
- High attention to detail and a deep appreciation and proven ability for detailed execution of marketing activities
- Ability to successfully manage multiple projects simultaneously, communicate effectively with stakeholders, and prioritize to deliver high-quality work within deadline
- A track record of successfully collaborating with cross-functional teams as well as working independently and autonomously
- Proficient in Microsoft Office or Google equivalents
- Working knowledge of illustrator or equivalent an asset
- Working knowledge of basic power tools an asset
- Ability to assist in production related duties on and off site
- Ability to lift up to 50lbs
- Ability to work overtime and weekends
- Ability to travel as required
- Ability to troubleshoot technology hardware
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5-6 years of experience in experiential marketing, event management, or a related role.
- Strong organizational and project management skills.
- Excellent communication and negotiation abilities.
- Proven experience in team leadership and collaboration.
We are proud to be an equal-opportunity employer, fostering a workplace culture that values diversity and inclusion. We welcome and encourage candidates from all backgrounds to apply, as we believe that a diverse team brings a wealth of perspectives and contributes to our collective success.
Requirements:
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