Location
North York, ON | Canada
Job description
Our client in the building materials sector seeks a full-time PR Manager to join their content team, reporting to the VP of Marketing.
Responsibilities:
- Strategically plan public relations
- Cultivate media relationships in the US and Canada
- Maximize coverage in key industry trade publications
- Boost product/brand awareness in residential and commercial trade audiences
- Measure PR performance against established goals (ROI/KPIs)
- Collaborate on content creation with social media agency and internal stakeholders
- Manage media at trade shows and ensure post-show follow-up for brand storytelling and coverage
- Engage in media event planning, blogger outreach, influencer engagement, and communication training
- Support social media ambassadors among contractor members in Loyalty programs
- Contribute to annual social media/PR/ORM strategic planning
- Aid marketing service managers, loyalty program personnel, and sales management with product or program launch materials
- Assist paid media efforts with measurable trade placements
Requirements:
- Bachelor’s degree in business/Marketing or equivalent; master’s degree preferred
- 5+ years of trade marketing experience, ideally in building materials or roofing industries
- Preferred experience in trade industry or agency showcasing relevant capabilities for this role
- Client engagement skills and charismatic personality traits
- Strong relationship management abilities
This is an exciting full-time opportunity. Candidate is required to work full-time on-site at 5 days a week at either North York or Mississauga location.
Please apply now!
Requirements:
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