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Location

Pointe Claire, QC | Canada

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Job description

Job Title: Marketing and Communications Coordinator

Job Overview:

We are seeking a creative and detail-oriented Marketing and Communications Coordinator to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our products/services, enhance brand awareness, and engage our target audience. This role involves managing various communication channels, creating compelling content, coordinating marketing campaigns, and analyzing performance metrics to optimize results.

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Advantages
Professional Growth Opportunities
Competitive Compensation and Benefits
Flexible Work Arrangements
Positive Company Culture
Meaningful Work
Workplace Diversity and Inclusion
Work-Life Balance
Collaborative Team Environment
Company Reputation and Stability
Career Development Support
Employee Wellness Programs

Responsibilities
Collaborate with the marketing team to develop comprehensive marketing strategies aligned with business objectives.

Conduct market research to identify target audiences, market trends, and competitive landscapes.

Assist in the creation of marketing plans, including budget allocation and timeline development.

Content Creation and Management:

Produce high-quality written and visual content for various marketing channels, including website, social media, email newsletters, and advertising materials.

Develop and maintain a content calendar to ensure consistent messaging across all platforms.

Collaborate with graphic designers, photographers, and videographers to create engaging multimedia content.

Social Media Management:

Manage and grow social media presence across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.

Develop and implement social media campaigns to increase brand awareness, drive engagement, and generate leads.

Monitor social media metrics and analytics to track performance and identify areas for improvement.

Public Relations and Communications:

Write press releases, articles, and other PR materials to promote company news, events, and initiatives.

Cultivate relationships with media outlets, journalists, bloggers, and influencers to secure media coverage.

Coordinate and oversee participation in industry events, conferences, and trade shows.

Email Marketing:

Create and execute email marketing campaigns, including designing templates, writing copy, and segmenting email lists.

Monitor email performance metrics, such as open rates and click-through rates, and optimize campaigns accordingly.

Analytics and Reporting:

Track key performance indicators (KPIs) and marketing metrics to measure the effectiveness of campaigns.

Generate reports and provide insights on marketing performance to stakeholders.

Use data-driven insights to recommend improvements and optimizations for future marketing initiatives.

Qualifications
Bachelor's degree in Marketing, Communications, or related field.

Proven experience in marketing, communications, or related roles.

Strong written and verbal communication skills.

Proficiency in content creation tools and platforms (e.g., Adobe Creative Suite, Canva).

Experience with social media management tools and analytics platforms.

Knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact).

Familiarity with SEO principles and best practices.

Excellent organizational and project management skills.

Ability to work effectively in a fast-paced environment and meet deadlines.

Creative thinking and problem-solving abilities.

Team player with strong collaboration skills.

Summary
Why Randstad?

There are lots of great jobs, incredible companies, and great bosses.
At Randstad, we are here to help you find the right combination for you.

If you do not yet have a profile at Randstad and are interested in this position, we invite you to call us at 514.695.3315 and ask for Brandon or Sean or Melissa to arrange a meeting or send us your resume by email at [email protected] / [email protected] /

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Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [email protected] to ensure their ability to fully participate in the interview process. show more

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