B2B Brand Manager, E-Commerce
Location
Thorold, ON | Canada
Job description
We want you to join our team!
You're an innovative go-getter who tackles challenges with curiosity and a sense of ownership. Recognizing the importance of people in any organization, you believe that teamwork knows no bounds. If you're ready to join a place for growth, learning, and success, consider Book Depot. We are a Canada's Best Managed company with an award-winning Waterstone Most Admired culture and North America's largest discount book distributor and online retailer. Our dedicated team is committed to Enchanting the Minds of readers around the world every day – especially those who have the greatest need. With over 30 years of leadership in our industry, our automation, perseverance, and core values enhance our mission and customer experience.
- WE NOT ME – we understand that success is fleeting if we don’t put others first
- KICK SOME MOON DUST – we believe that the key to greatness is to be willing to go where no one has ever gone before
- RIDE TOGETHER. WIN TOGETHER – we believe that the whole TEAM is greater than the sum of its individual players and Together Everyone Achieves More
- WE EAT THE STINKY CHEESE – we have a curious mind, and never stop learning
- WAKE UP. BE AWESOME. REPEAT – we believe that working hard is the result of a great attitude and passion for living each day at our best, and
- NO DONKEYS – we know that life is too short to work with, or do business with, those that think and act like donkeys.
Come join our team and help us make the best kind of impact! To learn more about Book Depot, please visit our website at:
Our Opportunity
We have an opportunity available for a permanent, full-time, B2B Brand Manager, E-Commerce within our Marketing team in our Thorold main office and distribution centre. The role combines the ownership of brand positioning and identity with the responsibility of managing our websites and key data analytics. The individual in this role has a strong background in B2B marketing driving lead generation, brand management, a solid understanding of e-commerce principles, and the ability to leverage data analytics to drive business growth. You will play a pivotal role in supporting the wholesale division Sales team, shaping our brand strategy, ensuring consistent brand messaging, and optimizing the online customer experience.
What you will do:
Brand Management:
- Develop and maintain a strong brand positioning and identity that resonates with our target audience.
- Define and execute the brand's voice, tone, and visual identity across all communication channels, including copywriting for website, social media and email platforms.
- Conduct market research and competitor analysis to identify market trends and opportunities.
- Collaborate with cross-functional teams to ensure brand consistency and alignment across all marketing efforts.
- Develop and implement brand guidelines to ensure consistent brand representation.
- Monitor and evaluate brand performance, making data-driven recommendations for improvements.
- Lead go-to-market strategy and planning for integrated marketing approach, including product callouts, promotions, and campaigns.
- Develop and execute brand communication plans to increase brand awareness and engagement.
- Collaborate with external agencies and partners to enhance brand visibility and partnerships.
- Coach, lead and manage team members
- Plan and manage brand marketing budgets, working in partnership with Finance team.
E-commerce Website Management:
- Oversee management and optimization of our e-commerce website, ensuring a seamless and user-friendly experience.
- Collaborate with web development team to implement design changes, new features, and functionality enhancements.
- Continuously monitor website performance, including traffic, conversion rates, and user behaviour to drive improvements.
- Conduct A/B testing and user research to enhance website's usability and customer journey.
- An understanding of UX/UI and proficiency in Adobe XD to help create visually appealing enhancements to webpages.
Campaign Management and Data Analytics:
- Develop and execute comprehensive B2B lead generation strategies leveraging Salesforce as the primary platform.
- Implement lead qualification processes within Salesforce, ensuring Marketing Qualified Leads (MQLs) are accurately identified and passed to sales.
- Develop lead nurturing workflows and automation in Salesforce to ensure leads progress through the sales funnel effectively.
- Work with media partner to manage budgets, optimize spend and continually evaluate cost-effectiveness of different lead generation channels and campaigns.
- Collaborate with sales team to define lead qualification criteria and optimize lead scoring models.
- Utilize data analytics tools to extract insights and inform decision-making.
People and Culture:
- Model Book Depot’s values in all that you do and hold others accountable in maintaining the integrity of them.
- Enable Book Depot’s purpose-driven culture of Enchanting the Mind, that is values-aligned, family friendly, high-performing and innovative; and recognize team members who are consistently contributing to this culture.
- Lead an engaged team that is agile, service-oriented and task-driven.
- Ensure everyone is pulling together in the same direction and that you are prioritizing departmental and individual goals, holding team members accountable and providing them with meaningful feedback.
- Champion, influence, embrace and motivate change, with a strategic mindset for continuous improvement and scalability.
- Actively empower the learning and professional growth of your team through coaching and encouraging your team’s participation in Book Depot University (BDU), and also being a participant.
- Provide leadership, mentorship and direction to your team; delegating all mission-critical programming projects to elevate your team.
- Show commitment to equity, diversity and inclusivity in your recruitment practices.
- Give meaningful feedback on performance and potential.
- Be accountable for overall engagement, productivity, turnover and bench strength of team.
- Recruit, hire, train, onboard, and manage team members.
The experience and education we’re looking for:
- Bachelor's degree or equivalent experience in marketing or a related field.
- Proven B2B marketing experience, including Salesforce and e-commerce.
- Strong grasp of brand strategy and go-to-market calendars
- Knowledge of e-commerce principles and UX/UI best practices.
- Familiarity with website management platforms and content systems.
- Google Analytics proficiency for actionable insights.
- Strong analytical skills and attention to detail.
- Exceptional project management and organizational skills.
- Effective communication and collaboration with cross-functional teams.
- Results-focused and proactive problem-solving approach.
- Prioritize, assess, and make timely, clear decisions.
- Thrives in a fast-paced environment and takes on extra responsibilities as needed.
- HTML and CSS experience is a plus.
Other considerations:
This is an onsite position at our Thorold office and distribution centre. Full-time benefits include health, dental, and an Employee and Family Assistance Program with 100% employer-paid premiums after a waiting period. There's an annual incentive bonus, and paid time off for volunteering to support our core purpose, Enchanting the Mind.
We appreciate your application; however, only selected candidates will be contacted. Resumes are kept for one year.
Book Depot Inc. is an equal opportunity employer committed to diversity and inclusion. Please inform us of any necessary accommodations if contacted for a job opportunity.
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