Location
Halifax, NS | Canada
Job description
Job Title: Social Media Marketing Specialist
Job Overview: The Social Media Marketing Specialist will be responsible for developing and implementing comprehensive social media strategies to increase brand awareness, drive traffic, and generate leads. They will work closely with the marketing team to create engaging content, manage social media channels, analyze performance metrics, and optimize campaigns for maximum impact.
Key Responsibilities:
- Develop and execute social media marketing strategies to achieve company objectives, including increasing brand awareness, driving website traffic, and generating leads.
- Create high-quality, engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Manage and maintain social media channels, including scheduling posts, monitoring comments and messages, and engaging with followers.
- Collaborate with cross-functional teams to ensure alignment of social media campaigns with overall marketing initiatives and business goals.
- Monitor social media trends, tools, and best practices, and incorporate them into the company's social media strategy.
- Stay up-to-date with changes in social media algorithms, platform policies, and industry trends to ensure compliance and maximize reach and engagement.
- Research and identify opportunities for influencer partnerships, collaborations, and sponsorships to expand the company's social media presence and reach new audiences.
- Assist in the development of social media advertising campaigns, including creating ad copy, targeting specific audiences, and optimizing ad performance.
- Generate regular reports on social media performance, including key metrics, insights, and recommendations for improvement, and present findings to stakeholders.
Qualifications:
- Proficiency in using social media management tools, analytics platforms, and advertising platforms (e.g., Facebook Ads Manager, Google Analytics, Hootsuite, Sprout Social).
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to create compelling content for different target audiences.
- Strong analytical skills and the ability to interpret data, analyze trends, and draw actionable insights to optimize social media performance.
- Creative thinker with a passion for staying ahead of social media trends and exploring innovative ways to engage audiences.
- Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
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