Location
Edmonton, AB | Canada
Job description
Working from and reporting directly to the President in our Corporate Office in Edmonton, Alberta, one of the most prestigious marketing positions in Canada has just become available due to a promotion within the company. The Director of Marketing for The Brick leads our established brand with plans and programs that open new markets, launch new products, and strengthen our customer relationships.
As the marketing leader for the company, you will leave your mark on our business and the Canadian marketplace by bringing your insightful, strategic, and creative thinking skills, collaborative team-building capabilities, and talent for good communication.
The ideal candidate will be the consummate brand ambassador for The Brick and develop strategies and marketing programs that communicate who we are to the marketplace on multiple platforms. With a focus driven attitude and a high value for leadership, the qualified individual will balance market strategy with an aggressive budgetary plan. Negotiating, public engagement, and an unparalleled knowledge of deploying market influencing strategies should come naturally and be demonstrated as a key metric of your professional success.
Marketing Management - What you will do
- Acts as the leading advocate for The Brick brand; responsible for defining, developing, implementing, and executing marketing strategies for multiple product categories in targeted market segments
- Leads the overall marketing planning and budget strategy development with a keen focus on delivering a strong return on investment
- Develops marketing plans for specific products, services, or business lines as agreed in the Marketing plan
- Collaborates with the Executive and Management teams throughout the company in crafting organizational strategies, product launches, and other initiatives
- Ensures rigorous practices and systems are in place to achieve marketing excellence in the planning, design, execution, and delivery of marketing programs
- Works closely with Marketing and Ecommerce leaders and their teams to develop future marketing and technical strategies for continued growth of thebrick.com Market Research and Development
- Leads the organization and analysis of the research for strategic and marketing planning
- Stays current on changes, trends, and insights in the marketplace/industry to maintain our competitive advantage
- Collaborates with multiple departments on market testing process and the implementation of market research testing activities for products or services Relationship Management
Internal Customers
- Collaborates with various internal stakeholders on the effective communication of company and departmental goals (including Purchasing, IT, Operations, Human Resources, Finance and After Sales Service)
- Collaborates with these teams to develop and implement customized plans and sales tools for select market segments, including business development, pricing, and engagement strategies
Leading Marketing & Ecommerce Teams
- Inspires, and mentors team members’ professional development
- Works with their management team to drive the performance of Marketing and Ecommerce Team Members on execution of the approved marketing activities
- Leads and participates in regular Team, Management, and Steering Committee meetings on a weekly and monthly basis
- Communicates regularly with senior management, agencies and clients on the activities and progress of marketing initiatives
- Crafts and communicates initiatives and priorities to internal stakeholders on a regular basis
- Develops and maintains quality relationships with external and internal customers (e.g., vendors, advertising agencies, internal departments, etc.)
External Customers/Suppliers
- Identifies and assists in the selection of suppliers (agencies) to ensure first class quality and timely delivery of marketing collateral
- Negotiates effectively with media agencies and creative partners on projects and initiatives
- 5+ years of experience in a senior level marketing position
- Experience in strategic planning and execution
- Strong sense of urgency and effective organization and planning skills
- People management and development expertise
- Strong negotiating skills and a talent for adjusting messaging to varied vendors and stakeholders
- Experienced with effectively handling multimillion dollar marketing budgets.
- Prior experience managing third party agencies
- Prior experience managing large and diverse teams
- Effective at building marketing strategies to support branding and merchandising strategies
- Ability to prioritize, manage deadlines, make decisions and problem solve
- Strong planning, analytical, and organizational skills.
- Creative thinker with an innovative approach to problem-solving.
- Great interpersonal and communication skills
- Continuously learning and developing new skillsets
- Able to flourish in a fast-paced, changing environment
- Ability to work independently and collaboratively on multiple projects simultaneously, with strong attention to detail
- Ambitious with dreams to continue to grow with the company
- “Always be testing” mindset
- Competitive
- High standards in everything you do
- A flexible and comprehensive benefits package, including Health, Dental and Paramedical Services for you and your family
- Competitive remuneration package that will commensurate with experience
- Career progression potential with plenty of access to ongoing personal and professional development
- Employee discounts
- A dynamic environment to showcase your leadership talents.
Apply now
If you’d like to apply for this role, please contact our recruitment team at [email protected]
Attach your CV and tell us why you would be a great fit at The Brick!
The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment, application, and selection process. If you require an accommodation at any stage of the process, please let the hiring manager know or reach out to [email protected]
Job tags
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