Location
Remote | Canada
Job description
Allow us to introduce ourselves
Get ready to time-travel to the '80s with HypeUp, the space-themed crypto casino that's rewriting the rulebook. Launched in February 2023, HypeUp achieved enormous revenue, and we're just getting started. Cruising at break-even, we're looking for pioneers like you to join us and build departments from the ground up. Setting new industry standards, we are creating a revolution, and if you're ready to level up, join us on this adventure where every day is a blast from the past, and the future is yours to shape!
Your mission as a Head of Marketing!
As the Head of Marketing, you will be a key architect of our HypeUp’s
success story. We are seeking a strategic and creative leader to build
and execute comprehensive marketing strategies that amplify our brand
presence, drive customer acquisition, and fuel our growth in the
competitive tech landscape.
What you’ll be doing:
- Developing and executing a comprehensive marketing strategy aligned with business goals and growth objectives
- Defining and championing the brand positioning, ensuring a consistent and compelling narrative across all channels
- Managing targeted campaigns, digital marketing, content creation, and other innovative channels
- Building,
leading, and mentoring a high-performing marketing team, fostering a
culture of creativity, collaboration, and accountability
- Overseeing the development and implementation of brand campaigns, ensuring a strong and consistent brand image
- Monitoring market trends and competitor activities to refine and enhance brand positioning
- Driving digital marketing initiatives, including SEO, SEM, social media, and email campaigns
- Enhancing the company's online presence through effective content marketing and thought leadership
- Establishing and monitoring key performance indicators (KPIs) to measure the effectiveness of marketing strategies
- Utilizing data-driven insights to optimize campaigns, improve ROI, and drive continuous improvement
- Closely collaborating with our HR leaders on Employment Branding Strategy and action points
- Showcasing our tech innovations by representing the company at expos and industry events
You will thrive in this role if you have:
- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
- At least 5 years of experience in leadership marketing roles with a focus on technology or SaaS products.
- Demonstrated success in developing and executing comprehensive marketing strategies that drive brand awareness and development.
- Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
- Excellent communication and interpersonal skills.
- Analytical mindset with proficiency in using data to drive strategic marketing decisions.
- Familiarity with emerging trends and technologies in the tech industry.
The benefit list — or what’s in it for you:
- You’ll grow as a business leader - This is a
key role for us, providing a unique opportunity for a very broad
learning curve and getting to know every aspect of a fast-growing gaming
organization — and eventually being able to grow into a wide set of
roles. You’ll be able to influence the strategic direction and move the
needle in nearly every aspect of the business while using and honing a
very wide set of skills. For any additional educational needs, we’ll set
you up with a learning and development budget.
- A focus on flexibility and balance - We are firm believers in focusing on outcomes over controlling the
process — and our remote-first approach to work proves it! We want you
to be able to do your best work without worrying about things like
equipment, so we’ll set you up with a work-from-home budget so you can
arrange your space to best serve your needs. This is a role that
requires a lot of mental resources and resilience, so we want to mention
that our employees have access to Spill , an employee mental health platform.
- You get to work with a brilliant team in a fast-growing environment - We’re
a young and fast-growing company building some amazing products in our
diverse portfolio, with endless opportunities for wins big and small —
and every year we organize a big offsite to celebrate them.
This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm. HypeUp is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Job tags
Salary
