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Location

Toronto, ON | Canada

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Job description

About FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.

By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow.

iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.

FairPlay Sports Media currently comprises of four brands (Oddschecker, WhoScored, SuperScommesse, Quarter4) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Daily Mirror, Dazn, Gazzetta Dello Sport and more.

We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…

We are currently looking for a Product Marketing Manager to join our team based out of Toronto.

Context

FairPlay Sports Media, a powerhouse with 25 years of industry expertise, has recently joined forces with Toronto-based deep-learning firm Quarter4. This strategic alliance propels us to new heights in the realm of sports data and technology.

FairPlay and Quarter4 now have access to unrivalled AI neural network technology, billions of data points and cutting edge predictive technologies. We're on the lookout for a dynamic Product Marketing manager to drive the repositioning, packaging, and marketing of our enhanced offerings.

Join us in shaping the future of sports betting through innovation, data, and unparalleled industry insight. This is your opportunity to be a key player in our journey to redefine the sports betting experience.

Key Responsibilities

• Create and manage product positioning, messaging, and value proposition
• Collaborate with cross-functional teams, including sales, product, technology and marketing, to develop and implement go-to-market strategies
• Partner with Product and commercial teams to launch new products and features to drive awareness and acquisition among prospective and existing customers.
• Oversee product launches and updates, including developing launch plans, collateral, and sales enablement tools
• Create feedback loops with existing clients to enable us to learn and develop the product
• Collaborate with central marketing teams on marketing programs to drive market awareness and generate pipeline growth
• Owning the key marketing metrics of the products
• Build a strong understanding of our competitors’ positioning, messaging and product value in order to effectively optimize for competitive differentiation within our messaging and create useful tools for commercial teams

Your profile

• At least 2-3y of product marketing experience, preferably in SaaS
• Strong understanding of all aspects of product marketing
• Demonstrable experience of planning and executing successful go-to-market strategies that drive market awareness, new customer acquisition, and customer retention
• Skilled at project management and driving cross-functional teams against shared goals.
• Deep understanding of how to successfully enable commercial teams
• Naturally strong communicator - both written and verbal with strong stakeholder management skills
• Comfortable working in a fast paced scaleup environment, delivering iteratively.
• Adept at switching between strategy and execution as necessary.
• Skilled visual and written storyteller with a customer-centric approach to marketing

Requirements:

• Work Permit

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Job tags

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Salary