Location
Vancouver, BC | Canada
Job description
The Account Manager XM is primarily responsible for the design, management and execution of local and regional events in conjunction with traditional experiential program execution.
This position will require creating and activating fully integrated marketing campaigns that bring clients brands to life in a variety of ways through event marketing, PR stunts, regional and national events and channel specific advocacy events/parties, viral campaigns and digital executions.
The Account Manager XM position will include event planning, event implementation, vendor negotiation/management, budget development and tracking, and creation of marketing and measurement plans. The incumbent will manage these promotions as they go live, be a loyal brand advocate and work closely with your team of Field Managers and vendors to consistently exceed expectations.
Essential Functions:
- Define, monitor and give feedback on key performance metrics, provide overall direction to the team and take appropriate actions when metrics are not met
- Work with direct reports and internal support services to ensure that the services are aligned to deliver the perfect visit and that the services are effectively delivered
- Set the short and long term strategic direction for the team and identify the necessary services and resources required to implement the strategy
- Continually look for opportunities to grow revenue and gross margin with existing client
- Work within team and Sr. Directors to identify and implement best practices
- Identify venues and assist in multi-market site selection and negotiation
- Negotiate and manage vendors to ensure flawless execution and ensure optimum return on cost
- Administrative oversight (HR, recruiting, accounting, legal)
- Serve as the primary contact for National and regional clients
- Provide weekly status updates on program results/personnel, client program reporting and reviews
- Direct management of 5 - 10 individuals and indirect management of 30+
- Coordination of event logistics (properties, staff, routing, etc.)
- Challenge and manage a team of in-field Market Managers as well as an in-house team of account managers
- Be responsible for operational and financial performance and for organic growth of a single program or multiple small programs
- Work closely with other key account team partners to determine meaningful business metrics for the program and help to build reporting around it to drive the business
- Crisis management - identify field issues and develop solutions
- Tracking and maintaining all event budgets, responsible for the bottom-line delivery of your project
- Drive revenue growth with existing clients and generate new business opportunities; and
- Miscellaneous duties as assigned.
Qualifications:
- Vancouver area or Calgary area applicants preferred
- Bachelor’s (or Master’s) Degree in Business, Marketing or related field
- 4 or more years of management experience in a consumer product goods/merchandising/marketing environment
- Proven success in senior level client relationship development, management, retention and growth
- Outstanding organizational skills, attention to detail, project management experience, and prioritization of tasks Superior interpersonal skills to work closely with other team members and the client
- Experience managing a multi-market team of Market Managers/Event Managers
- Previous experience dealing with partner agencies
- Professional attitude and strong leadership skills
- Strong client communication skills (insight, analysis, and program reporting)
- Solid understanding of social media tools and digital platforms
- Strong computer application skills (Excel, Word, PowerPoint) and ability to work in a digital work environment
- Must be available to work flexible work hours which will include evenings and/or weekends at times.
Acosta/Mosaic North America is an Equal Opportunity Employer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.
We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law
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