Assistant Manager Marketing
Location
Mississauga, ON | Canada
Job description
We’re looking for a motivated Assistant Manager Marketing with a hands-on mentality to join the Hanesbrands team! This is an exciting opportunity for a passionate individual looking to gain experience and exposure working for an iconic brand.
What we have to offer you:
- Group insurance coverage primarily paid for by us;
- A hybrid work model (3 days in office, 2 days remote);
- Defined benefit and defined contribution pension plans with employer contribution;
- Training and development program to give you the tools you need for your professional & personal growth;
- A collaborative work environment;
- Opportunity to work within a Fortune 500 company recognized for being one of the world's most ethical companies in 2022;
- And much more!
Position Overview
You will be reporting to the Manager Marketing and will assist by analyzing sales & market trends; manage the end to end product life cycle from concept to in-market activation and support creative efforts cross-category; support the development of seasonal product strategies for market sell-in. This role is a key contributor in delivering the Hanesbrands #FullPotential plan for the Canada Innerwear group. With limited supervision, you will work independently on assigned projects, but also contribute to collaborative efforts within the overall team.
More specifically, your mandate will consist of:
Marketing Strategy
- Assist in the execution of marketing plans for the Canadian market to reach sales, profit and financial targets defined for the brand;
- Assist in management of the product and brand portfolio;
- Assist with the creation of retailer presentations to obtain their buy-in as needed in partnership with Customer Management teams;
- Partner with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs;
- Work in close partnership with Global Marketing and product teams;
- Support the Canadian team in managing the marketing budget, including invoicing process and tracking;
- Adhoc analysis such as: portfolio/brands performance analysis and specific programs deep-dive, consumer trends, consumer insights, category dynamics and competitive knowledge.
SKU Management
- Lead product Lifecycle Management process, supporting the Manager Marketing in effective product and SKU level management;
- Assist in setting up seasonal launches in the company’s Enterprise Resource Planning (ERP) system, completing assigned workfront tasks and participating in planning meetings with international teams;
- Assist in managing shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met;
- Assist in weekly meetings to track production, shipment and in DC availability;
- Work with Demand Analytics team and Sales Operations teams to ensure accuracy in forecasts in order to achieve quarterly profit targets.
Marketing and Product Management (Online, Brick and Mortar)
- Work with local and global merchandising teams on product strategy as well as instore and online execution;
- Support total team by liaising with global counterparts to ensure Canadian team aware of changes/updates to global plans;
- Work with Creative Services Manager to ensure brand cohesiveness across all brick & mortar doors with customization by channel, including online;
- Work with Creative Services Manager to ensure brand guidelines are respected in all instore and online merchandising executions (permanent and temporary);
- Support Manager Marketing in creating product P&L’s for evaluation.
Brand Execution
- Work with Creative Services Manager to ensure perfect execution of the product and brand in-store and online;
- Create agency briefs for marketing, PR, packaging, in-store visuals and support the execution in Canadian market. Present brief to senior team and collaborate with creative services team to bring brand to life in market;
- Obtain packaging artwork approvals in systems, manage flow throughs on new packaging;
- Monitor online stores and B&M stores to build into marketing strategy;
- Build, maintain and communicate new product information forms and product sell sheets.
Commercial Strategy
- Plan trade activations with the Corporate Sales Managers;
- Create and update retailer presentations to support product sell-in;
- Work closely with Corporate Sales managers and product merchandising teams to provide samples and colors swatches for sales meetings;
- Lead weekly meeting with Customer Management Group to respond to retailer/market needs, communicate plans and updates;
- Collaborate on E-commerce strategy (retailer.com, pure players).
What we're looking for in a candidate:
- Bachelor’s degree in Marketing required; MBA an asset;
- 3+ years relevant work experience product management, brand management, retail management or direct to consumer experience;
- NPD & data analytics skills;
- Analytically focused with ability to create insights from data;
- Detail-oriented, ability to execute tasks with unprompted follow-up;
- Excellent communication skills (verbal/written);
- MS Office Proficiency (specifically Excel and PowerPoint);
- Ideally, CPG or apparel experience;
- Focus on results and have tenacity to get things done on time and on budget;
- Proactivity and a start-up mindset with the ability to move, propose new ideas and take actions independently;
- Meticulously organized with the ability to wear multiple thinking hats and have an innate curiosity;
- Ability to comply with Company’s hybrid work schedule;
- Bilingual in English / French (asset).
Ready to #PlayToWin? Send us your candidacy today!
Requirements:
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