Mushpeak
Location
Remote | Canada
Job description
Welcome to Mushpeak, the powerhouse behind numerous thriving WooCommerce websites, with a special focus on selling supplements, showcased in their latest project .
At Mushpeak, they pride themselves on fostering a friendly and rewarding work environment. If you're a dedicated team player, you'll discover a warm and inviting home here.
Their dynamic team consists of two Dutch owners, who have curated an impressive portfolio of successful eCommerce ventures. Among these, Mushpeak stands out as their cherished baby startup, and they're on the lookout for exceptional individuals to join their team. Despite Mushpeak being in its early stages, rest assured that their team is committed to nurturing its growth. As they set their sights on conquering the European market and extending their reach to the USA this year, your talents could play a pivotal role in shaping Mushpeak's global success story.
Join Mushpeak, where growth and collaboration are at the heart of what they do. They look forward to welcoming passionate individuals to contribute to their success!
As our TikTok and Instagram Superstar , your role is to shine in front of the webcam, creating engaging videos that have the potential to go viral. Beyond showcasing your on-screen charisma, we're looking for someone with a keen eye for market trends, particularly within the supplement industry. Analyzing the success of videos in similar fields, especially within mushroom supplements, will be crucial. Additionally, your video-making skills should extend to basic editing to ensure your content stands out. You should embody a positive, likable, and energetic persona to captivate our audience.
Join us in this dynamic role where creativity meets market savvy, and let's make waves together!
Key responsibilities:
🧾 Brand Awareness and Promotion: Elevate brand visibility and awareness among target audiences on these platforms. Craft content that resonates with users, effectively conveying the brand's message.
📦 Content Creation and Curation: Develop and curate engaging, platform-specific content, including short-form videos, stories, posts, and live sessions. Tailor content to the unique algorithms and user behaviours of TikTok and Instagram.
📑 Audience Engagement: Actively engage with the community by responding to comments, messages, and participating in trends and challenges. Build a loyal following and foster a sense of community around the brand.
💼 Influencer Collaboration: Partner with influencers to broaden reach. Identify and collaborate with influencers whose followers align with the brand's target audience.
📊 Analytics and Reporting: Monitor, analyse, and report on social media performance. Track metrics like engagement rates, follower growth, and conversion rates to understand strategy effectiveness and inform future campaigns.
🗓️ Market Research: Stay abreast of trends on these platforms to ensure content remains relevant and appealing. Understand changing demographics and preferences of users on TikTok and Instagram.
🧾 Advertising: Manage paid advertising campaigns on these platforms to reach broader or targeted audiences. Create ads, set targeting parameters, and manage budgets and campaigns.
📦 Brand Voice and Image Maintenance: Ensure all content aligns with the brand’s voice, image, and overall marketing strategy. Consistency in these areas is crucial for building brand recognition and trust.
📑 Crisis Management: Handle any PR crises that may arise on these platforms, including negative comments or feedback. Manage the brand’s response in a timely and appropriate manner.
💼 Competitor Analysis: Keep an eye on competitors’ social media strategies to stay ahead in the market and identify gaps or opportunities in the brand's strategy.
Working Hours ⏰: Full time, from 9 AM to 5 PM Amsterdam, Paris time.
To excel in this role, you need to have:
✅ Previous Experience: 3-5 years of prior experience in a similar role.
✅ Social Media Proficiency: Essential is a solid command of TikTok and Instagram, understanding their distinct features, algorithms, and user behaviours, especially in a dynamic startup environment.
✅ Content Creation Skills: A knack for crafting compelling, platform-specific content: encompassing images, videos, and text. Proficiency in video editing, graphic design, and copywriting is highly advantageous.
✅ Marketing Principles Understanding: Knowledge of fundamental marketing principles and their application to social media, including branding, audience segmentation, and the marketing funnel.
✅ Trend Awareness: Keeping abreast of social media trends, platform updates, and popular culture to create timely and relevant content.
✅ Strategy Planning: Demonstrated experience in devising and executing social media strategies aligned with business goals.
✅ Community Management: Capable of effectively managing and engaging with an online community, maintaining a brand-consistent voice while responding to comments and messages.
✅ Collaboration Skills: A team player with the ability to collaborate seamlessly with other departments, such as design, content, and product, to create cohesive campaigns.
✅ Analytical Skills: Proficient in analysing performance data using social media analytics tools, translating insights into actionable strategies. Familiarity with tools like Google Analytics, Facebook Insights, etc., is a valuable skill.
As the Ideal Candidate, you should be:
✅ Independent: Demonstrate autonomy, capable of working effectively without constant supervision.
✅ Assertive: Speak up confidently and constructively, voicing thoughts, opinions, and suggestions.
✅ Effective Communicator: Excellent written and verbal communication skills are crucial for crafting compelling messages and interacting with the community.
✅ Attentive to Detail: Strong attention to detail in content creation, analytics, and strategy implementation.
✅ Creativity and Innovative: Being creative and able to generate new ideas for content, campaigns, and strategies to engage audiences and stand out in a crowded social media landscape.
✅ Proactive: Demonstrate enthusiasm and vigour in your work, bringing a positive and dynamic presence to the team.
✅ Initiative and Self-Motivated: Be self-motivated, taking the initiative to start projects, find solutions, and pursue opportunities for improvement.
✅ Flexible and Adaptable: Being adaptable in a rapidly changing environment and able to pivot strategies as needed based on performance data and changing trends.
✅ Resilient: Exhibit resilience in the face of obstacles and setbacks, maintaining focus and determination.
✅ Critical Thinker and Problem-Solver: Think critically and solve problems independently, applying logic and creativity.
✅ Team Collaborator: Collaborate effectively with others when necessary, contributing positively to team dynamics.
✅ Accountable: Take responsibility for actions and decisions, being reliable in fulfilling commitments.
✅ Passionate for Learning: Have a continuous desire to learn and grow professionally, keeping up with industry trends and enhancing skills.
✅ Positive: Maintain a positive outlook, contributing to a constructive and encouraging work environment.
Brownie Points:
✅ Experience with Supplements: It's beneficial if you've worked in the company’s specific industry, focusing on E-Commerce for supplements.
What’s in it for you?
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.
The JobRack team are working with Mushpeak to help them find their new team member.
The hiring process for this position will include the following steps:
The JobRack team has gained a full understanding of the Mushpeak’s needs and will review, filter, screen and test candidates in line with this.
To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.
We will, of course, provide you with feedback throughout the process.
At the request of Mushpeak applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. If you have any questions, please contact JobRack at: [email protected]
Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.
We look forward to receiving your application!
To make sure you receive updates on your application please add [email protected] to your email address book.
Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know.
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