Digital Marketing Specialist
Location
Calgary, AB | Canada
Job description
Overview: We're seeking a Digital Marketing Specialist to develop and implement digital marketing strategies to promote our products and services. You'll be responsible for managing digital campaigns, analyzing performance metrics, and optimizing marketing efforts across various online channels.
Key Responsibilities:
- Develop and execute digital marketing campaigns across multiple channels, including social media, email, and search engine marketing.
- Create and curate content for digital marketing campaigns, including copywriting and creative assets.
- Monitor and analyze key performance indicators (KPIs) to evaluate campaign effectiveness and ROI.
- Optimize digital marketing strategies based on data-driven insights and best practices.
- Stay updated with advancements in digital marketing trends, tools, and platforms.
Qualifications:
- Bachelor's or Master's degree in Marketing, Digital Marketing, or related field.
- Experience in digital marketing roles, with a focus on campaign management and optimization.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Mailchimp).
- Strong analytical and problem-solving skills.
- Excellent communication and creativity.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and training.
- Collaboration with cross-functional teams on marketing initiatives.
- Contribution to driving digital growth and brand awareness.
- Flexible work arrangements and a supportive work environment.
Job tags
Salary
