Location
Mississauga, ON | Canada
Job description
Title: Marketing Manager
Compensation: 90k + bonus + benefits + RRSP match
Location: Remote for now, but hybrid down the road from their location in GTA
About Us
TalentHunt Inc. is a North America premier talent management and recruitment solutions provider with delivery centers from coast to coast. We help candidates figure out the next challenge that fits their professional and personal growth plans and match them with exciting and very rewarding opportunities with leading companies across the globe.
Our Client
Our client is a leading and well established player in the ever growing Building Materials industry. They specialize in providing flooring, basement, concrete and subpanel solutions to clients all across Canada and USA. With decades of success under their belt, they are a great company to join where innovation and personal growth are valued.
Why do you want to join?
- Opportunity to progress with the team with potential leadership opportunities
- Join a stable company that prides itself on having a very employee retention rate
- They invest time and effort in not only your skills training but overall career development
What will you do?
Reporting to the head of Marketing, the Marketing Manager will manage the company’s largest portfolio leading marketing activities for the organization in both Canada and the US resources available include agency support, CRM databases and marketing automation tools.
- Develop and execute annual marketing and brand plans in support of organization strategy and objectives
- Execute campaigns in both traditional media and in social/digital platforms
- Execution of new product launches
- Lead cross functional teams to execute various projects on time and on budget
- Development of the marketing budgets and managing the budgeting process
- Work closely with sales team to develop tools and programs to grow the business
- Coordinate with internal and external agencies for the development of campaign assets
- Establish marketing automation campaigns to build loyalty with primary and secondary targets
- Develop and execute merchandising vehicles, packaging and POP materials for retailers in North America
Who are you?
- Proven experience in marketing and /or brand management roles in the building materials, construction, consumer goods or other relevant industry
- Experience developing lead generation campaigns leveraging marketing automation and CRM platforms; including developing lead scoring, nurturing programs, database management, segmentation and targeting
- Creative thinker that can develop unique out of the box programs that drive sales results
- Strategic mindset with strong project management skills
- Ability to analyze data to uncover trends and consumer insights
- Digital experience in both executing campaigns and analyzing post performance
- Experience successfully launching new products
- Ability to build business cases to support and recommend business proposals
- High level of proficiency with Microsoft Office productivity suite
- Proficient in Google Analytics, Google Tag Manager and Google Adwords
- Strong copywriting and editorial skills
- Proven experience developing marketing plans that deliver measurable business results
- Strong analytical skills to both understand and optimize ROI of programs as well as the ability to analyze data to uncover trends and consumer insights
- Bachelor’s Degree in a business or engineering discipline
Requirements:
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