Senior Marketing Specialist
Location
Waterloo, ON | Canada
Job description
Every industry and profession have their own special characteristics, just as individuals do. At Orbit, our seasoned team of brokers and managers take those characteristics into account when designing training programs for our teams and tailored insurance solutions for our clients. We have one common goal in mind: protecting our clients’ interests and assets while supporting our front-line staff to achieve greatness. At Orbit, we strive to build trusting relationships with our clients and coworkers.
We are growing and looking for someone to join the National Group Home and Auto Insurance Team as a:
Senior Marketing Specialist
Job Description
The Senior Marketing Specialist is a relationship management role responsible for developing and managing marketing campaigns and programs in support of corporate growth targets. Reporting to the Orbit Marketing Manager, the role is responsible for the implementation of annual marketing plans by engaging key stakeholders, managing corresponding budgets and supporting change and innovation.
- Develops and manages acquisition and retention campaigns in order to meet sales and renewal targets for the Home & Auto Insurance line of business.
- Completes forecasting, ongoing monitoring and adjustments to plan where required to optimize spend and maximize profitability (COA, ROI).
- Develops and executes marketing plans to support Orbit Insurance Services (Orbit).
- Manages relationships with key stakeholders such as Sales/Service, Corporate Communications, Privacy, Web and Innovation team to ensure projects are kept on schedule and sales processes are aligned for reporting purposes.
- Drives optimal customer experience through continuous improvement testing, segmentation, personalization and leveraging customer insights.
- Manages member lead nurturing journeys via online quoters, websites and email platforms.
- Ensures marketing content on corporate websites, microsites and online quoters is up to date and works to optimize through A/B testing and improved member journeys.
- Manages regular reporting schedules for campaign results and facilitates post campaign analysis for campaign initiatives.
- Subject matter expert on marketing campaign insights to ensure proper integration of findings.
- Develops creative briefs to launch marketing campaigns and projects effectively and efficiently and assists in managing the design, production and communication of new and existing Orbit products and services.
- Identifies and integrates emerging and alternative acquisition channels aimed at improving acquisition effectiveness.
- Manages third party vendors to ensure SOWs and other contracts are met.
- Responsible for ensuring all legal risks are mitigated, attaining all legal compliance necessary to run marketing activity (ex. Contests, CASL compliance, etc.).
- Leads the research and proofreading of both digital and traditional marketing materials (including brochures, buckslips, presentations, social, articles, event assets, etc.) to meet intended business goals and ensure consistency and integrity of the Orbit brands.
- Maintains marketing program budget.
- Performs other duties within competence, as assigned.
Qualifications
- A university degree in business, marketing or a related subject.
- Five years of marketing and data-driven decision-making experience.
- Experience developing creative briefs, managing creative process with superior project and time management experience to deliver on campaigns and goals.
- Proven track record in creating and executing successful multi-channel campaign plans.
- Strong marketing/sales acumen and campaign forecasting.
- Intermediate analytical and strong problem-solving skills.
- Superior verbal and written communication skills.
- Excellent understanding and familiarity working within corporate brand guidelines.
- Experience in research and benchmarking techniques and understanding data.
- Knowledge of insurance products, industry and trends is considered an asset.
- The ability to communicate in French is considered an asset.
Additional Information
What we offer:
- Competitive salary and bonus structure
- Industry-leading employer-paid group benefits that start on your first day
- Defined benefit pension plan
- 100% coverage of continuing education and licensing fees (including RIBO and AIC courses)
- Flexible work from home and hybrid options
- Opportunities for advancement
If you are interested in this opportunity, please apply online.
Orbit strives to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, Orbit will endeavour to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities.
As a business, we protect what matters most to our members. As an employer, we value what matters most in our workplace. Together, this includes fostering a diverse, equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are, and our differences are what make us unique.
Orbit is an equal opportunity employer and encourages applications from all qualified individuals. We thank all applicants for showing an interest; however, only candidates selected for an interview will be contacted.
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