Location
Toronto, ON | Canada
Job description
Company Description
Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Job Description
The Senior CRM Data Analyst is an active member of the Publicis Data & Insights Team.
The Senior CRM Data Analyst will be responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis. This candidate must strive to ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to identify issues that need to be optimized or resolved. The Senior CRM Data Analyst will always work proactively to prioritize resources in order to deliver on the tasks. In addition, it is important for the Senior CRM Analyst to have attention to detail and to validate data that is questionable for accuracy and to help address “the why” to support any recommendations to clients, in collaboration with the Director CRM Analytics Strategy. In this role, there will also be managing and/or mentoring other Analysts in the team.
As Senior CRM Analyst, you will:
- Contribute to analytics projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis.
- Create and/or maintain dashboards within Data Studio and Power BI.
- Contribute and complete to regular reporting, scorecards, and dashboards (weekly, monthly, quarterly and ad-hoc requests) based on the needs of the client.
- Create data models using to meet client ad hoc requests.
- Drive industry leading insights and recommendation on email, SMS, and Push campaigns.
- Assist with efforts to optimize the client’s CRM business by providing strategic recommendations, based on the insights. You don’t simply provide the numbers but tell a data-driven story and will be required to present to clients.
You are an ideal candidate for this role if you:
- Think strategically in everything you do.
- You are attention detailed in your analysis and will question numbers from the data source and take initiative to validate through internal resources.
- Are intrinsically driven and celebrate every success.
- Enjoy a variety of work.
- Are a logical thinker with creative problem-solving skills.
- Set high quality standards for yourself and aim to get every detail right.
- Do what it takes to deliver on your commitments.
- Enjoy working in a fast-paced, challenging, and rewarding environment.
- Welcome and volunteer constructive feedback.
- Are able to work within both traditional and agile methodologies/processes.
- Thrive in a collaborative work environment that has an “open door” policy since we literally have no doors in our office.
- Are able to maintain constant and effective communication within multidisciplinary project teams.
- Believe in continuous learning and improvement.
Qualifications Candidate Experience: - CRM analytics, ideally within an agency setting.
- Experience using insights to make recommendations to clients on how to optimize their business.
- In writing industry leading insights based on marketing campaign results.
- Experience with SQL and structured datasets.
- Working with Marketo (being certified is a bonus).
- Experience with structured datasets using SQL, or Python.
- Working with Data Visualization tools such as Power BI, Google Studio or Tableau.
- Knowledge A/B or multivariate testing and analysis for CRM campaigns.
Candidate Education: - Undergraduate Degree (Marketing, Business, Statistics, Analysis, or other related degrees considered an asset).
Additional Information What we Offer: - Opportunity to build something new and different.
- Platform to learn through action.
- Competitive salary vs. industry benchmarks for experience level.
- Medical/dental benefits.
- Phone subsidies.
- Hybrid working model.
- Publicis personal days.
- Exciting agency events.
- You can bring your pet to work.
- A fun and diverse team
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at
[email protected]
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