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Location

Toronto, ON | Canada

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Job description

Purpose:
York University's School of Continuing Studies is one of the fastest-growing continuing education providers in the country. With a commitment to lifelong learning and access to education, the school offers non-degree certificate programs, language training, and degree preparation opportunities. The school is composed of a dynamic Continuing Professional Education (CPE) unit that develops innovative certificate programs that prepare professionals to thrive in the rapidly changing world of work. It is also home the York University English Language Institute (YUELI) - the largest public English language institute in Canada.Reporting to the Marketing Manager, the Marketing Specialist is responsible for the development and implementation of comprehensive and innovative marketing and promotional plans that drive new enrolment and repeat sales in order to achieve revenue growth targets. The position ensures the successful delivery of marketing and promotional activities by identifying timelines and collateral required.In addition to overseeing the marketing for a portfolio of CPE programs, the Marketing Specialist will also provide support to the English Language Institute and contribute to marketing projects that support the strategic goals of the school.

Education:
University degree in marketing, communications, advertising, or related field required or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below. Certificate in advertising, marketing, copywriting, graphic design or related is an asset.

Experience:
At least two years in a dedicated marketing, communications, or advertising role.

Skills:
Demonstrated Technical Skills in the following:
Intermediate knowledge of Microsoft Office suite of programs (Word, Excel, PowerPoint), working knowledge of Adobe products including Illustrator, Photoshop, and email software (i.e., Outlook).
Proficiency with on-line database including entering information, running reports, editing data.
Customer Relationship Management Systems, marketing automation, social media platforms and its use in a marketing context.
Strong research and analytical skills including the ability to gather information and provide stats and reports.

Demonstrated skills and abilities in the following:
Ability to deal courteously and effectively with people.
Excellent written and oral communication skills.
Ability to work independently and in a team environment.
Good problem-solving skills and critical thinking abilities.
Active listening.
Effective customer service and interpersonal skills.
Exercising tact, diplomacy and discretion when dealing with others.
Ability to maintain confidentiality.
Attending accurately to detail.
Good organizational skills including setting priorities and record keeping skills, must perform well in a rapidly evolving environment with strict timelines and able to multi-task and meet deadlines.
Working effectively under pressure of high volume.
Exercising initiative and good judgment

Other:
Flexibility.
Ability to quickly learn and apply new programs and procedures.
Punctuality and reliability.

Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview. Occasional overtime will be available. What are the peak periods for this position? Two weeks prior to, and first week of, registration period for programs supported (typically last two weeks of August/first week September and early December/first week January. Is there any change of hours during peak periods? No. Is there any time during which vacation is restricted? Yes. Define the restriction: No vacation time during peak periods, as noted above.

If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to view and apply for jobs, you must apply through the Employee Career Portal - YU Hire to be considered an internal applicant.

As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting . This is referred to as the 'Posted Date' on the job posting. Please refer to the 'Posting Intent' on the job posting.

The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.

York University employees must apply to jobs through the Employee Career Portal - YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.

PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.

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Job tags

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Salary