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Location

London, ON | Canada

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Job description

About United Way Elgin Middlesex

United Way’s mission is to improve lives and build community by engaging individuals and mobilizing collective action. The most important thing United Way can do for our community is to use our reputation, relationships and expertise to bring together our community’s resources of people, time, talent, relationships, expertise, technology, money and more. By channeling our community’s power behind solid strategies, we can achieve lasting changes in the social conditions of individuals, families and our community.

The Opportunity

Are you an excellent, strategic communicator with leadership experience and a passion for helping build a community where everyone has a fair shot at a good life? We are seeking a creative and dynamic communications leader to join our senior management team. Reporting to the President & CEO, the Director of Communications & Donor Experience will build and strengthen United Way’s brand; develop and implement marketing, media relations and communications strategies that align with United Way’s mission, vision and goals; and prepare and lead the creation of compelling content while fostering collaboration across departments.

Location: London. In-office expectations. | Travel within Elgin and Middlesex Counties is required

Work Hours: Monday -Friday, 8:30 a.m. – 4:30 p.m. | Schedule is flexible to reflect meetings outside of regular business hours.

Primary Responsibilities

Brand Management 

• Oversee brand identity, ensure consistency and coherence across all channels 
• Ensure compliance with national brand standards.
• Use brand research to drive strategy 
• Follow current events, trends and news media to understand changing demographics, emerging issues, opportunities and challenges facing the community sector to best leverage United Way’s impact

Media Relations and Communications 

• Develop and implement media relations plan; act as spokesperson when required
• Develop and lead the crisis communication plan

Marketing

• Implement an annual marketing plan that aligns with strategic priorities and utilizes national marketing assets
• Develop and implement digital campaigns to engage target audiences, drive website traffic, and increase online presence

Content Creation

• Prepare copy e.g., media releases, newsletters, speaking notes, social media 
• Develop and coordinate video production

Metrics and Analytics 

• Analyze KPIs to measure the effectiveness of initiatives; provide reports and recommendations for optimization

Financial Management

• Develop and manage departmental budget 
• Secure and evaluate vendors 
• Identify and solicit potential sponsors and gift-in-kind with interests related to marketing and communications strategies 

Staff Supervision

• Recruit, manage and coach department’s team members 
• Lead cross-functional teams and projects.
• Provide management coverage to other teams when their leader is unavailable

Organizational management and leadership

• Counsel management peers regarding communications and donor experience issues
• Collaborate with senior management peers to develop and implement strategic and operating plans
• Represent United Way at functions as needed
• Work with leadership peers to create, implement and evaluate policies and solve day-to-day challenges
• Collaboratively lead the implementation of the organization’s Reconciliation and Equity Plan by actively participating in learning opportunities and implementing anti-oppressive, and anti-racist learnings into action internally and externally
• Perform other duties as needed to ensure the safe and effective operations of the organization

Our Ideal Candidate Will Possess 

• University degree, college diploma or equivalent in a related field; or commensurate education and experience.
• Minimum five years experience in marketing, communications, and senior management.
• Experience leading diverse teams, including fully remote and hybrid staff. 
• Ability to build team capacity by being collaborative, positive, inspiring, engaging, and outgoing. 
• Exceptional interpersonal, communication and presentation skills
• Experience managing and working with wide range of stakeholders, e.g., media, government, community, corporate, and labour sectors.
• Knowledge of board governance and working with a board of directors is an asset.
• Ability to lead by setting clear direction and translating strategies into goals, accountabilities and results-oriented action plans.
• Proficiency in MS Office Suite, Adobe Creative Suite, and digital marketing platforms.
• Knowledge of the non-profit sector and of relevant issues, preferred. 
• Current clear Police Records Check and acceptable credit score.
• Valid Ontario driver’s license and access to a vehicle with a minimum of $1,000,000 insurance coverage.

Compensation Structure:

United Way is committed to providing competitive compensation to employees. When determining the wage, we consider the market, candidate experience, as well as internal equity. We also offer…

• Three weeks paid vacation time to start
• Flexible working arrangements 
• Paid winter shut-down between Christmas and New Years
• Paid sick / personal days
• Summer office hours
• RRSP with employer match
• Extended health benefits
• Employee Assistance Program

To apply:

Please email your cover letter and resume along with a link to view to your portfolio or attached as a pdf to
Lisa Simmons, Executive Assistant and Human Resources Officer e. [email protected] 

Application Deadline:  Wednesday, March 27, 4:30 p.m. 

United Way will consider non-traditional work experience such as volunteering when examining the skills and knowledge needed for this position.

United Way is committed to diversity and encourages applications from people who are Indigenous, racialized, 2SLGBTQ+, women, persons with disabilities, and other overlooked and underestimated groups.

As an equal opportunity employer, United Way is committed to accessibility and to protecting the human rights of its employees. In support of this aim, United Way Elgin Middlesex has an accommodation process in place to provide. accommodations to employees with disabilities or when otherwise required under human rights laws.

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Salary