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SEM Analyst


Busbud


Location

Remote | Canada


Job description

Who we are 

Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. We operate in more than 80 countries and 21,000 cities and offer more than 2,300,000 bus routes. Our goal is to provide everyone a more environmentally-friendly, accessible, and interconnected world.

The role 

The SEM Analyst plays a pivotal role at Busbud by analyzing and optimizing our Search Engine Marketing (SEM) campaigns. Their mission is to use data to drive qualified traffic, increase brand visibility, and contribute to revenue growth through strategic analysis of our paid search initiatives.

The SEM Analyst is responsible for gathering and analyzing data to drive planning, implementing, and managing our SEM campaigns across various platforms such as Google Ads, Bing Ads, and other relevant networks. This role involves conducting thorough keyword research, crafting compelling ad copy, monitoring campaign performance, and making data-driven optimizations to ensure maximum ROI and achievement of marketing objectives.

What you can expect from the opportunity 

How you can impress us 

KPIs

What’s in it for you?


Busbud is committed to equal employment opportunities for all employees and providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.


Job tags

Full timeRemote job


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